LIKE WHEN THAT RANDOM GIRL LOVE BOMBS IN YOU THE BATHROOM AT THE CLUB
Your site should make people feel like they found their new business bestie
But Instead It's Giving Cringe... 😬
But Instead It's Giving Cringe... 😬
🔍 Buried Treasure
The important stuff is buried so deep in word fluff — from what you do, to why you’re the ideal choice, to your pricing, to what the next steps are — that everything has a big question mark on it.
💬 Copy-Paste Energy
Your copy is so devoid of brand voice & personality that if you took your name off the website, the copy could describe literally anyone else in your industry"I keep doing all the things the marketing experts say, but it's not translating into sales.
🙃 Not You Enough
With no proof of your awesomeness — testimonials, portfolio work, your unique personality — there’s no reason for people to choose you over your competitors.
⛵ Off Course
Your website is like an aimless boat lost at sea — there’s no direction, no strategy, inconsistent brand voice, and it’s a complete 180 from the person you show up as on social media.
With A Website That Doesn't Do It's Job, You Have to Wear More Hats
You have to spend more time answering questions about your products and services, put in more energy on sales calls to land the client, and waste more weekends playing catch up with your online presence.
The salesperson:
When you keep running into that “your website is so different from who you are in person” debacle, you have to make excuses for your website and always be “ON” in order to enchant your dream client.
The explainer:
Creating content is fun… when the success of your business isn’t riding on it. But when it’s the primary way you get leads and new clients, the pressure to dominate the feed gets daunting.
The content creator:
Your dream client has options, and you know your website doesn’t do a good enough job promoting you as the best one. So, you cross your fingers and your toes in hopes that the dream client will choose you.
The hail mary hottie:
What you need are words that take this all off your plate
10% of them can be found within you.
The other 90%? From the mouths of your target audience, between the lines of research insight, and just below the surface of the best storytelling you’ve ever done.
And until now, you needed to hire a website copywriter or pay an arm and a leg for that, or use website copy template that isn’t guided enough, and doesn’t help you stay free of blank page paralysis or imposter syndrome spirals.
Until now.
INTRODUCING THE STORYTELLA STUDIOS®
Website Copywriting Guide & Template 🎉
A comprehensive Notion guide and website copy template that makes writing your website copy less challenging, more enjoyable, and so fulfilling, you’ll want to add “website copywriter” to your resume after the last PERIODT.
Here's The Gist of The Process:
PLAN:
From defining your target audience and brand voice to discovering keywords that’ll get you found on Google to the thing that sets you apart from your competitors, we’ll do all the website copy prep work.
SOUND GOOD? GET READY TO LEARN:
WRITE:
With section-by-section breakdowns, examples from existing websites, and fill-in-the-blank copy templates, you’ll be guided through writing every page of website copy you need
OPTIMIZE:
To make sure your website copy makes humans, search engines, and robots happy.
📝 A guided, easy-to-customize website copy template
🗃️10 website copywriting resources
Here's everything you get in the website copywriting guide and Template:
👩🏾🏫Comprehensive modules with snackable lessons and prompts
comprehensive modules with snackable lessons and prompts:
Copywriting fundamentals
After a quick walk through of my Copywriting Fundamentals guide, you’ll have essential knowledge like:
- 84 copywriting definitions
- Self-editing tips and tricks
- Tools to help you edit like a pro
- The 5 stages of customer awareness
- The 4 types of decision makers you need to talk to on your website, and more!
With attention to detail, we’ll establish:
- The nitty gritty of your products and services
- What makes you and your offers special
- Social proof like your testimonials, success data, your expertise and credentials
How to do your brand work
How to identify your target audience & ideal Client
- How to establish your target audience
- How to find your ideal client (ICA)
- An AI prompt to help clarify who your ICA is
- A customizable template to define your dream client
That’s why in this module, I’ll walk you through:
- 10 different sales psychology techniques
- Examples of this in action on actual websites
- How to use these techniques for yourself.
The psychology Behind copy that converts & Creates Brand Fans
How to do market, consumer, competitor, and SEO keyword Research
In 4 short tutorials, I’ll show you how to do in-depth research to find:
- New information that’ll validate why your target audience should choose you
- The words & phrases your dream client uses
- What your strengths & opportunities are compared to your competitors
- The keywords that’ll help you rank on SERPs
- The right way to format your copy so AI Overviews feature your website
After this module, you’ll be able to confidently say:
- How your products and services benefit your target audience
- The value of your offers and brand
- What makes you unique and amazing compared to your competitors
- The message your target audience cares about most
- How you should speak to your dream client
- Which SEO keywords to prioritize on your website
how to analyze your research insight
In this module, we’ll:
- Do the work of defining your unique brand voice & personality
- Establish dos and dont’s so you stay on track
- Create a brand voice guide for future contractors & employees
Finding your voice & personality
Nothing crazy, just bullet points and ideas of the flow of copy.
This will help us make sure we say the most important things in the best places, don’t repeat ourselves, and be strategic with our website copy!
Website rehearsal: how to plan the flow of your website copy
So in this module, we’re going to:
- Explore the formula of a 🔥HOT🔥 headline
- Copy exercise: write several versions of our most important headlines—H1, Value Proposition, and Final CTA—to get our worst and best ideas out on the page
- Copy exercise: see if any of the alternative headlines can be used for A/B testing or in another place on our website
How To Write Hot Headlines
That’s why in this module, we’re getting into:
- Writing for humans first, robots second
- Naturally incorporating SEO keywords into your copy
- Formatting your copy so it gets picked by AI to show up in search results
Writing for SEO & GEO
👩🏾🏫Comprehensive modules with snackable lessons and prompts
🗃️10 website copywriting resources
Here's everything you get in the website copywriting guide & template
📝 A guided, easy-to-customize website copy template
Get the guided, easy-to-customize website copy template for the web page you need to write, or bundle them if you need to write multiple!
Writing your website copy 📝
Arguably one of the most important pages, this is likely the first place site visitors will land when clicking the link to your website. It needs to do a lot of things—introduce you, promote your offers, highlight the unique value your provide, and more. This template will help you do all that, while maintaining your brand voice and sanity.
Homepage
ONLY $225 USD
If you don’t know what the hell to say on your About Page, and struggle to find something more interesting than your coffee order, we’ll find the most interesting and valuable factoids about you to put on this page. Helping you put your personality, big brain, and brand on display so your site visitor feel like they found their new business bestie.
About Page
ONLY $195 USD
The hallmark of a great services page is its ability to sell your services, spotlight your client testimonials and social proof, and guide your site visitor to clicking the ‘Book’ button. All while keeping your brand voice and personality in tact, and not sounding icky salesy. This template will guide you through writing copy that checks all these boxes?
Services page
ONLY $225 USD
If you’ve ever clammed up when someone asked for your portfolio, then you need the template for this web page. By the end of using it, you’ll have copy that highlights your best work, how you solved your clients’ problems, your unique process for doing so, and guide your newly-captivated site visitor to learning more about your services or booking you!
portfolio page
ONLY $195 USD
Sometimes, you need a long-form sales page to explain complex offers, sell high-ticket products or services, target a specific audience, or guide them through the buying journey. Do all those things without getting tripped up using this comprehensive sales page copywriting template that’s designed to help you sell your amazing offer.
Sales page
ONLY $275 USD
If you think a contact page is a Calendly scheduler embedded on the page, a contact form and nothing else, think again, babes! There’s an opportunity to do more on your contact page—and with this website copy template, you’ll be able to write copy that actually gets people excited to book with you, tells them what to expect, and gives them something to do until then.
Contact page
ONLY $125 USD
You can do more than display a gallery of posts on your blog page. Your blog and post pages have just as much potential to drive new business and show off that big brain of yours. And even your 404 Error Page can pack personality and strategy. With this 3-in-1 website copy template, you’ll turn your blog, post, and error pages into opportunities for new clients, guest features, and PR buzz.
Blog page
ONLY $145 USD
Another great page to give value and share your thought leadership, the Resources Page can get you affiliate income, guest speaking and PR opportunities, and be where low-ticket leads become high-ticket clients! So let’s write the best copy for this page using this website copy template, and turn it into a page with high impact and high potential.
Resources Page
ONLY $145 USD
If you have physical or digital products, whether they’re your main or extra source of income, your Shop and Product pages need to be strategic, enjoyable, and aligned with your brand voice. You can keep it minimal or go long-story-long—whatever helps you sell (duh). This 2-in-1 copy template helps you write everything that needs to be said.
Whether you’re hosting an in-person or virtual event—again or for the first time—you need to get butts in seats. With this website copy template, you’ll write copy that excites attendees, promotes your credibility, honours speakers and sponsors, and gets people to grab their ticket (or look forward to the next one).
Shop & Product Page
ONLY $195 USD
Event & Post Event Page
ONLY $195 USD
So you’ve got that voice people want to hear on car rides and workouts—nice! But for new listeners, let’s prove your podcast is worth tuning into. With this website copy template, you’ll write a Podcast Page that earns its spot—showcasing your expertise, boosting downloads, and inviting sponsors to join your journey.
Podcast Page
ONLY $145 USD
If you want to speak at more events, on podcasts, and guest star in YouTube videos and blog posts, you need a Guest Speaking page to promote your big brained expertise, prove you’re credible, and get hosts and learners alike PUMPED for the topics you’ll be talking about. Let’s do all these things—while showing off your amazing personality—with this website copy template.
Have a quiz to help people discover new information or make a choice? You’re such a BOSS! Well, you can do more than just deliver the quiz results! You can have a dedicated landing page that also guides your quiz taker to a low-ticket offer, share relevant blog posts and resources to promote your expertise, and more! Let’s turn this page into a conversion driver with this copy template.
Guest speaking page
ONLY $195 USD
Quiz Results Page
ONLY $145 USD
One-page websites are often cheaper if you’re a startup or you’re the only person running your business. With less website real estate, we need to be even more strategic, captivating, and valuable to site visitors. With this website copy template, you’ll make every word on your one-page website intentional, high-converting, and on-brand.
One page Website
ONLY $225 USD
Get the guided, easy-to-customize website copy template for the web page you need to write, or bundle them if you need to write multiple!
Bundle & Save
The cour four website copywriting guide & template
If you’re a service provider, there are 4 essential web pages you NEED to have on your website. Get the website copy template for your home, about, services, & contact pages and save by grabbing the bundle!
COMING SOON
$740
$695
the beefy website copywriting guide & template
If you’re an aspiring copywriter who wants to feel equipped to write all these web pages, or you’re an ambition business owner with a lot of plans, grab the website copy template bundle for all 17 web pages!
COMING SOON
$2,845
$1,997
📝 A guided, easy-to-customize website copy template
👩🏾🏫Comprehensive modules with snackable lessons and prompts
🗃️10 website copywriting resources
Here's everything you get in the website copywriting guide & template
Your website copywriting powerpack
LIKE THAT PURSE THAT HOLDS EVERYTHING YOU NEED FOR A GREAT NIGHT OUT
Along with the Notion Guide and website copy template, you’ll also get 10 resources to help you write your website copy:
Copywriting Fundamentals
Alternatively, you might be a small business owner writing your own copy! Well, this resource is chockfull of copywriting basics you should know before writing a stitch of copy.
Copywriting Fundamentals
Alternatively, you might be a small business owner writing your own copy! Well, this resource is chockfull of copywriting basics you should know before writing a stitch of copy.
Brand mastersheet
consumer research questions masterlist
Outreach messaging template
AI & search prompts
Creative copywriting 101
Headline swipe file
CTA & CTV Mastersheet
Social proof calculator
Brand mastersheet
consumer research questions masterlist
Outreach messaging template
AI & search prompts
Creative copywriting 101
Headline swipe file
CTA & CTV Mastersheet
Social proof calculator
Bonus Citayyyyyyy
Can you tell gift giving is my love language? On top of all the modules, website copy templates, and resources, you also get these bonuses for a limited time ⬇️
If you’re a visual person, writing your website copy in a plain text document won’t be enough. That’s why I created Figma wireframe templates so you can format your copy in a website format and see the vision!
01. Figma website wireframe template
Great website copy and design start with a strong user experience—and that should continue once your visitor becomes a client. In this video, I’ll walk you through what makes great UX and CRM systems work together, so your website isn’t the only good part of your online presence. And if you’re a visual thinker, I’ve created Figma wireframe templates to help you map your copy in a real website layout and bring your vision to life.
02. UX & CRM: creating an enjoyable ecosystem
We’ll touch on incorporating SEO keywords in your website and optimizng your copy for AI. In this bonus module, we’ll make sure we dot all our Is and cross all our Ts so your website copy, URLs, image alt text, and everything on your website is optimized to get you found by the machine!
03. Optimizing Your Website Copy
If you can finish writing all your website copy within 3 months of grabbing this website copy template, I’ll review it for you and provide feedback for how to improve it! After applying my feedback, we can hop on a live call to review your website copy one last time!
04. Free copy audit
(WITHIN 3 MONTHS OF PURCHASE)
Content is the new currency in the small business world, and a website launch is one of the biggest announcements you can make on social media. Let’s pump up the hype and keep the excitement and fan fair at a high with this bank of content ideas for before, during, and after your website launch!
05. Website launch content bank
If you’re a visual person, writing your website copy in a plain text document won’t be enough. That’s why I created Figma wireframe templates so you can format your copy in a website format and see the vision!
01. Figma website wireframe template
Great website copy and design start with a strong user experience—and that should continue once your visitor becomes a client. In this video, I’ll walk you through what makes great UX and CRM systems work together, so your website isn’t the only good part of your online presence. And if you’re a visual thinker, I’ve created Figma wireframe templates to help you map your copy in a real website layout and bring your vision to life.
02. UX & CRM: creating an enjoyable ecosystem
We’ll touch on incorporating SEO keywords in your website and optimizng your copy for AI. In this bonus module, we’ll make sure we dot all our Is and cross all our Ts so your website copy, URLs, image alt text, and everything on your website is optimized to get you found by the machine!
03. Optimizing Your Website Copy
If you can finish writing all your website copy within 3 months of grabbing this website copy template, I’ll review it for you and provide feedback for how to improve it! After applying my feedback, we can hop on a live call to review your website copy one last time!
04. Free copy audit
(WITHIN 3 MONTHS OF PURCHASE)
Content is the new currency in the small business world, and a website launch is one of the biggest announcements you can make on social media. Let’s pump up the hype and keep the excitement and fan fair at a high with this resource !
05. Content creator Mini Course, Hub & Idea Vault
—So let's fix that
Copy templates are never quite enough because there's not enough support
From September 30th to November 13th, I’m hosting a LIVE website copywriting workshop series where I’ll show you how to use this website copy template!
Every Tuesday and Thursday evening at 7 pm EST, I’ll walk you through how to plan, write, and optimize the website copy for these 16 different web pages in a 3-hour LIVE and recorded session.
If you're ready to level up the way you do marketing, this is the class for you.
And it's 100% free.
MEET YOUR TEACHER & TEMPLATE MAKER
For the past 5 years, I’ve been writing strategic, personality-filled copy for $billion brands—like Manulife, Subway, and Honda—and small business owners just like you. And website copy is one of the most frequent projects clients book me for.
30+ websites and thousands of words later, I’ve learned A LOT about what to say, when to say it, and how to say it. Whether you’re an online service provider, sell physical products, or cater to people in person.
And I’ve also had to get scrappy as a one-woman show with a baby budget. That’s why I’ve baked all of my knowledge into these website copy templates.
I worked for a year creating this resource, making sure you get all the strategy, seeds for storyselling, and copywriting tools that I bring to my 1:1 projects.
But with more support than I've ever given before in my live webinar series.
OYSTER FIEND & MOST LIKELY TO BLAST MUSIC IN THE CAR AT TOP VOLUME
JEMILLA MILLS-SMITH
COPYWRITER
CONTENT QUEEN
FOUNDER OF STORYTELLA STUDIOS®
website copy templates designed for the most likely to...
📝
📁
With prompts and templates, you’ll be able to leverage AI to support your copy skills instead of completely taking over the writing process and killing your copy like the Terminator, except with boring, generic words.
01. MAKE ROBOTS YOUR FRIEND
With prompts and templates, you’ll be able to leverage AI to support your copy skills instead of completely taking over the writing process and killing your copy like the Terminator, except with boring, generic words.
02. WORKS FOR ALL LEARNING TYPES
Each part of the website copy process is broken down into snackable modules with how-to videos, easy-to-follow checklists, prompts, real-life website examples, and helpful resources.
03. FORTUNE TELLER, BUT FOR WEBSITES
One reason website copy doesn’t do its job could be that it’s not strategic. These website copy templates are designed to follow all the thought patterns your customer might have, speak to the different decision makers within your target audience, and guide them toward conversion at every turn.
04. NEW SKILL: UNLOCKED
Even if you don't have a degree in marketing, writing, journalism or psychology, or have experience writing copy professionally, this website copy template will help you write strategy-driven, personality-filled, empathetically human copy that sounds like you and sells your offers like hot cakes.
you know why good website copy matters
—BUT CAN YOU SEE THE LIFE AFTER YOU HAVE GOOD WEBSITE COPY OF YOUR OWN?
🫰 Less red-flag clients and more “OMG we’re the perfect match” clients
💸 You can confidently raise your prices and charge what you’re worth when the time calls for it, instead of settling for projects because “I need the money”
🔗 When people ask for your website link, you’ll feel excited to share it—because it finally sounds like you, shares the same personality, and feels aligned to where you’re headed
⚾ You’ll have so much more time in your day because your website won’t be dropping the ball anymore—no, it’ll be answering every question and selling for you 24/7
🤝 You’ll have more aligned clients, more sales from perfect customers, and less worry that you’ll have to
best part you'll be able to:
💰 Save money on hiring a copywriter, or all the future money you would’ve wasted trying to fix the mistakes of your current website
✍️ Improve your copywriting skills so every email, social post, blog, and future page of web copy you write will be strategic, on-brand, and impactful
🧠 You’ll learn current best-practices for digital marketing, SEO, GEO, and content creation!
Will my copy end up sounding like everyone else?
Not if you stick to your brand voice guidelines, which you’ll develop in the Find Your Voice & Personality module. You’ll learn how to define and stay consistent with your brand voice, and have 21 writing techniques in the Creative Copywriting 101 resource to help turn any generic copy you might write into personality-filled gold.
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Do you have payment plans?
Not at the moment—but I hope to make AfterPay available for my digital products soon!
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How is this different from using AI to write my web copy?
There are AI prompts to help speed up the pre-work process—like defining your ideal client—but all of the copywriting work will be done by you! With customizable copywriting templates, talk-it-out exercises, and helpful resources, you’ll write your website copy your damn self!
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Will these templates Actually help me get sales & conversions?
I designed this template with all the strategy and processes I used to write website copy for my clients—the strategic, intentional, impactful kind. So as long as you follow the template and ask me for help when you need it with speed dial check-ins, we’ll get your website copy to a high-converting, high-selling place.
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How customizable are these templates?
There are fill-in-the-blank templates for most sections of the web page—plus, real-life website examples so you can visualize your own copy! And I tell you what to put in the blank spaces, so you don’t have to spend too much cerebral energy overthinking it.
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What industries do these templates work for?
If you’re a solopreneur, online service provider, aspiring copywriter, website designer or other creative professional, these website copy templates will work for you!
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Go From...
Shop the templates
✅ Comprehensive modules with snackable video lessons—from identifying your dream client to refining your brand voice to optimizing for search engines and AI.
✅ AI & search prompts to speed up the prep process.
✅ A guided, easy-to-customize website-copy template with fill-in-the-blank copywriting templates, website examples, dance breaks, and talk-it-out exercises.
✅ A Figma Website Wireframe Template, so you can visualize your BOMB.com copy.
✅ 2 bonus video lessons: UX & CRM—Creating an Enjoyable Ecosystem and Optimizing Your Website Copy.
✅ 10 resources to help with your website copywriting process.
✅ Up-to-speed dial check-ins on Slack, so you can get help from me while writing your website copy.
✅ FREE website copy audit you can use within 3 months of purchase.