“How to become a copywriter” has become one of the most popular searches in recent years. I think everyone’s clueing into copywriting being a top-tier trade — it’s an in-demand skill, you can work remotely, and you can make lots of money. But you know what the next highly-searched term is? “How do I get […]

If you’re getting crickets instead of clients from your website, it can be due to a couple reasons. Maybe your user experience is getting in the way, or you have slow loading times. There are a bunch of possibilities, but I’m going to talk about one thing you can do right now that won’t cost […]

Every aspiring copywriter needs to learn sales storyselling and tactics from the industry’s brightest stars and most trusted veterans. And that isn’t always available online — sometimes you have to go old school and go to good copywriting books! But there are thousands of books out there, how the hell do you pick the best […]

The one thing you need to know when marketing or selling anything online is the 5 stages of awareness: unaware, problem-aware, solution-aware, product-aware, and most aware. It’s one of the first things you learn in any marketing degree program, what every copywriter had tacked up on their wall at some point, and the thing that’ll […]

Email marketing for small businesses is a great form of content marketing that has an average ROI of up to $40 for every $1 spent. And with 4.48 billion email users worldwide, you have a big audience to work with (after niching down to your ideal client, of course). Email marketing is 100% owned by […]

First things first, there are no copywriting secrets to magnetic messaging: just good ‘ole strategy, research, and wordsmithery. But still, this can trip people up, especially when you don’t have a process in place to find the right nuggets of gold and know how to use them. That’s why I’ll share the 7 methods to […]

Postpartum support should be the norm for all parents, but it’s hard to find — especially as Black and brown parents. But with the right copywriter in Jasmine’s corner to help with her brand launch (a.k.a. me), the right postpartum support partner (a.k.a. Jasmine) can find them. Whether you’re a first-time mom, or you’re welcoming […]

“How to become a copywriter” is searched 2,900 times a month on average. That means you, reading this right now, are a part of that 2,900 who are interested in a highly lucrative job in one of the coolest industries in the world. You hear that? That’s me applauding you from my copy cave in […]

Everyone is trying to find a lucrative remote job, and ‘learn copywriting’ is the term on everybody’s tongue. And who can blame them? It’s a highly sought-after (and yet highly underrated) trade that brands and agencies around the world need. And if you’re really really really great, you can make a huge killing off of […]

Too long, don’t wanna read? Listen in 5 minutes instead ⬇️ If you’ve been on the hunt for a website copywriter, you’ll want to read this case study. If you like podcasts, you’re in for a treat. When you think “podcast”, you might think of a problematic man with a microphone. They certainly get a […]