If you’re still DIYing your copy, this post is your sign to stop torturing yourself — especially when the benefits of hiring a copywriter are more than worth it. Staring at the blinking cursor on your blank screen (making your blood pressure go through the roof), only to end up with copy that doesn’t convert, […]

Picture this: You’ve got a killer new offer ready to launch, your audience is primed and waiting, and there’s serious money on the table. But your website copy? Still sitting in “draft mode” three weeks after you hired that copywriter. Meanwhile, your competitors are launching left and right, and you’re watching potential clients slip through […]

You may not know this, but I’m a bit of a mind reader. Even from your corner of the internet, I know your copy probably isn’t hitting the way it’s supposed to. I mean, that’s why you’re reading this blog post, am I right? You spent hours perfecting your website design and coming up with […]

If you’re a Canadian, then you know that while we’re known for our free healthcare, it’s giving budget DIY at best lately. It’s subpar and comes with the asterisk of long wait times and putting up with insurance benefits that FOR SOME REASON don’t cover the treatment you need right now. To get better care, […]

More Canadians are getting travel credit cards and redeeming their points for flights and hotel stays than ever before. Here’s the thing: you can never earn enough points to save money on flights. Or, you have plenty of points, but they aren’t worth anything. Travel credit card programs are designed that way, but my finance […]

It’s always nice when you get to work with your other half, and if there’s any service provider that’s a perfect description of this for us copywriters, it’s a website designer. So you can bet that I LOVED working with Cassandra, Website Designer & Founder of Desro Digital. You’ll see it for yourself in this website […]

Everybody loves a good story, and the same goes for marketing. Stop my YouTube video for a half-assed ad? I’m ready to fight. But one that uses storyselling? You’ve got my attention! Storyselling is the act of using sales psychology and storytelling together to attract and engage your audience, highlight what makes your product awesome, […]

We’ve all run into the same problem — we write some copy to promote our sell our product, but it’s giving boring. There’s no life, it falls flat, and it doesn’t sound like you. A lot of small business owners who DIY their copywriting can attest to this experience — and the one question going through […]

Comparison creep is the thief of joy — and the biggest weapon against business success. Comparing your business to others in the industry and wishing you could measure up will never be a good way to progress. But knowing how to market yourself and highlight what makes your business stand out from others? That’s how you […]

Google is one of the top search engines on the internet, with a 15-year hold of 90% of the global search market share. But based on a study of 14 billion pages in the Ahref’s Content Explorer index, 96.55% of them get zero traffic from Google. How to get found on Google can be boiled […]

You’ve heard the term “copywriting” on the lips of your favourite business owners every so often. I’m sure you’ve seen YouTube and TikTok videos about it and how important it is. And the ads that you remember, that make you stop and think, that make you laugh and smile. And you want people to feel […]

Whenever you go on a business’s website, they’re trying to get you to buy from them. And it’s not just writing website copy to fill the page — there’s intentional science and psychology behind those words that influence how people make decisions. According to Contentsquare’s2021 Digital Experience Benchmark report, the average website visitor spends just 54 […]

Let’s be real, babes, writing copy for your business can be a straight-up nightmare. You’re staring at a blank screen trying to come up with the perfect words to sell your services, and suddenly it’s three hours later and you’ve written… nothing. Sound familiar? You’re not alone. According to the Content Marketing Institute, content creation […]

Website copywriting is one of my most-requested projects by most of my clients. From operations agencies to website designers to therapists, I’ve written for all kinds of small businesses. And after 5 years of doing this, I’m still refining my process — but it has definitely come a long way from when I first started. […]

You’ve perfected your services, defined your ideal clients, and crafted your brand identity. Now comes the moment of truth: launching your website. We don’t want to half-ass this part, so this complete website launch checklist is a must-read. As a service provider, your website isn’t just a digital business card. It’s one of your most […]

Are you launching your brand soon? Then this complete brand launch checklist is for you. But before you read on, I want to ask you a question ⬇️ If you asked your brand to do a pull up right now, would it hold up? Or would it fold? Obviously your brand won’t actually be able […]

No, this is not something you can buy and put on your rear view mirror for a fresh car smell that lasts all year long. An evergreen offer is something you sell that’s always available, and something people will want to buy at any time of the year. It’s different from a limited-time offer because […]

Running your own business can get lonely. Doing it all yourself until you make enough to hire people for a small team. Trying to figure things out as you go along, while the anxious little voice in your head whispers “What if this fails?” over and over again. That’s why having an online community is […]

Everyone wants what they can’t have. That’s why a limited time offer is so effective! According to research from Kerry Group: The devil works hard, but businesses with a limited time offer work harder! Problem is, there are too many businesses that try to pretend they have a limited time offer so they can compel […]

So my whole thing is I help women & BIPOC business write compelling, conversational, and culturally-relevant copy. But what even is that, and how do I do it? Well first thing to mention is why this even matters. Copy’s whole purpose is to get people to take action. But with over 28 million eCommerce sites […]

The power of copy compels you! Good copy, that is 😜. And what is “good copy”? Well, it’s anything that appeals to people on an intellectual, emotional, and personal level, and convinces them that buying your product is worth it. But why do people buy? There are a number of reasons, and understanding those motivations […]

When you know your people, you know what to say to them that’ll turn them into brand fans and repeat buyers. That’s why it’s so important to identify your target audience and create your ideal customer avatar. Don’t be like me — when I first started my business, I was promoting my services to anybody and […]

I’m of the belief that I should have a conversation whenever I create content. You want it to feel like you’re talking with your home girl, like it’s a good time. Like how it feels to watch Keke Palmer or Issa Rae, you feel like you know them, and just watching their videos makes you […]

Like box braids vs. boxER braids (I’m still pissed about that, Kim K), content marketing and copywriting aren’t the same thing! And if you’re using them interchangeably, you might be missing out on some serious conversion opportunities. Think of it this way: content marketing is like being the cool friend who always has valuable tips […]

Inquiries in cricket mode? Clients giving Budget Betty? Having to explain the same things over and over on discovery calls? If your copy isn’t converting like you want it to, you might be making some common copywriting mistakes. Whether you’re writing website copy, emails, or social posts, these common copywriting pitfalls could be costing you […]

Let me tell you about my marketing degree. Four years of textbooks, case studies, and PowerPoint presentations about the 4 P’s of marketing. And you know what wasn’t in any of those fancy textbooks? The real tea about copywriting. Don’t get me wrong, my marketing program was great for understanding business fundamentals. But there’s a […]

Let me share some copywriting lessons from my 4 years (officially 5, now) in the industry. From writing award-worthy copy for 55+ businesses to developing brand voices that actually convert. I’ve learned a thing or two (or fifty) about what works, what doesn’t, and what’ll have you crying into your keyboard at 3 AM. Whether […]

The only thing that’s in more places than a construction site is copywriting (I live in a city, so if you knew our daily struggle, you’d understand my pain). Copywriting can help you you clearly position your brand, your value, and your unique selling proposition to your target audience. Because people don’t just buy products […]

Let’s talk about the elephant in the room: your copy isn’t connecting with BIPOC audiences because your inclusive branding simply… isn’t. And in 2024, that’s a problem bigger than your Instagram engagement rate. Here’s the tea: According to McKinsey, Black consumer spending power is projected to reach $1.7 trillion by 2030. And a global Kantar […]

Let’s talk brand voice, babes. According to Lucidpress, consistent brand presentation across platforms increases revenue by up to 33%. Yet most businesses are out here with half-baked brand guidelines that barely scratch the surface. You might have a basic brand voice guide (and if you don’t, grab this free workbook), but if you’re still struggling […]

If your website is giving “I threw this together at 3 AM,” we need to chat about the essential website pages your business actually needs. Here’s the tea: according to HubSpot, 75% of consumers judge your credibility based on your website. Yet most small businesses are out here missing crucial pages that could turn browsers […]

Let’s keep it 100: if your ideal clients aren’t sliding into your DMs or hitting that “buy now” button, your message probably isn’t hitting like you think it is. Learning how to connect with target audience isn’t just about posting consistently or having a pretty website – it’s about speaking their language and truly getting […]

Let me guess — you write like a whole different person on your website than you do in real life? If you’re cringing at your own copy because it’s giving corporate robot instead of authentic boss, we need to talk about fixing brand voice ASAP. Here’s the tea: according to Lucidpress, consistent brand presentation across […]

If you’re scratching your head about small business copywriting costs, you’re not alone. Small business owners spend 20 hours a week on marketing — but sending the right messages, finding and retaining new customers, and a lack of time, budget, and skills are some of the biggest marketing challenges they have (Business Dasher). So it’s not […]

If you’re sitting there staring at a blank content calendar, I got you! Because creating content that converts isn’t about random posting and praying — it’s about having a strategy that works harder than your gym playlist. According to a survey by the Content Marketing Institute, brands with a documented content strategy are 313% more […]

Chances are as you’re reading this, you’re planning on launching an offer that teaches your target audience something. That may be a digital product, a service, a course, or a membership (but for the sake of this post, let’s just call your offer a product). Wel,l you’re a smarty pants because the online learning market […]

Your website’s hero section is like your elevator pitch, made digital. It’s the first thing people see when they land on your page, and let me tell you — you’ve got about 5 seconds to make them want to stick around longer than their ex’s Instagram stories 👀 According to a 2024 study by Nielsen […]

Listen, babes, choosing between a sales page and a services page is giving major choice paralysis. You know that feeling when you’ve got 30 minutes to watch something while you eat, and you spend 25 of those minutes scrolling through options? 😭 That’s exactly how it feels when deciding what type of page you need […]

When was the last time you gave your website copy a proper health check? If you’re scratching your head right now, you’re not alone. Most small businesses launch their websites and then… crickets. But here’s the thing: your website audit checklist shouldn’t be gathering dust until something breaks. Think of your website like that plant […]

Let me guess – you’re killing it on Instagram but still sending people to your link in bio? If you’re nodding right now, I’m going to answer what you’re probably wondering next: “why a small business needs a website in today’s digital landscape anyway”. While your social media game might be strong, relying solely on […]

People are more suspicious of businesses than they’ve ever been. With outlandish claims, fake reviews, and tight budgets making people wary of where they spend their money, you have to make sure your copy is working double time on the trust & transparency front. And the best way to do that is by leveraging social […]

Ever wonder why some people buy immediately while others need 47 testimonials first and wait until the last minute before the cart closes? It’s because they make decisions differently — so even when you have your target audience defined down to the tiniest detail, the different types of readers within that target audience will make a […]

If you’re staring at a blank screen trying to write a sales page that converts, pour yourself a drink of your choice and settle in. Because we’re about to turn that blank page into your 24/7 salesperson. First, let’s talk facts: a study found that that long-form pages generate 220% more leads than short pages. […]

Your website copy is like your brand’s first date with potential customers. And just like dating, you need to know who you are before you can charm anyone else. That’s where a brand voice guide comes in — like the ultimate sidekick helping you strategically sound like the ICON you are. On average, it takes 5 […]

If you’re looking to hire a copywriter, you’re already making money moves. Hiring a skilled & trained copywriter can save you time, boost your search engine rankings, help you consistently deliver ICONIC content, identify and maintain your brand’s voice, take content marketing off your plate, keep you on the pulse of what’s happening in the […]

Let’s talk about that thing you’re probably doing right now but wishing someone else would do for you — copywriting. You know, those words that are everywhere: your website, your emails, your social posts, that billboard you passed on your way to get coffee… Here’s the tea: According to the Nielsen Norman Group, the average […]

Ever feel like your marketing efforts are more “throw stuff at the wall and see what sticks” than “strategic master plan”? Trust me, we’ve all been there. But here’s the thing: creating a marketing funnel isn’t just some fancy strategy reserved for big brands with bigger budgets. It’s your roadmap to turning casual browsers into […]

Let’s be real: being a creative in the marketing world is like being a chef who needs to serve up fresh, mouth-watering dishes every single day. Whether you’re a copywriter spinning words into gold, an art director crafting visual stories, or a social media wizard conjuring engagement — you need fresh ingredients to keep your […]

I get it, writing content that converts feels like trying to solve a Rubik’s cube blindfolded. But here’s the thing: understanding sales psychology isn’t just some fancy marketing jargon. It’s your secret weapon for connecting with your audience and turning those “maybe later” responses into “shut up and take my money!” What is Sales Psychology […]

Let’s talk about sales emails. You know, those messages that either have you reaching for your wallet or hitting ‘delete’ faster than you can say “spam”? Well, when done right, they can make your marketing funnel convert more. Think of sales emails as the smooth-talking friend who always convinces you to go out on a […]

Alright, let’s talk creative marketing. In a world where we’re bombarded with ads every hot second, it takes something special to make us stop scrolling and pay attention. Because people want to be entertained! A survey by Celtra with Dynata found that having an entertaining story or message is the top element that catches a […]

Picture this: You wake up, check your phone and BAM! Your inbox is flooded with messages. Now, be honest, how many of those do you actually open? If you’re like most people, you’re probably more selective than a bouncer at a VIP club. That’s where killer email subject lines for sales come in! They’re like […]

If you’re not telling your brand story, you’re missing out on the most visceral and emotionally resonant way to connect with your people. But don’t worry, I’m about to put you on game. Brand stories are the heart and soul of a business. What makes you unique. It’s what turns casual browsers into ride-or-die brand […]

I know, I know, talking a lot about your product feels cringe. And it especially feels like you’re intruding on inboxes when you send a lot of emails trying to sell it. But here’s the tea: if you’re not using sales emails in your small business, you’re leaving more money on the table than a […]

If you’re a main character that people call “extra”, have a cultured background with its own special brand of flavour, or you’re planning a wedding steeped in traditions, you NEED a wedding and event planner who gets you. Like, really gets you. Enter Nuola Events, the wedding and event planner that’s about to make your […]

Listen up, gorgina, because I’m about to drop some knowledge that’ll have your bank account singing! If you’re running a small business and you’re not using sales emails, you’re leaving money on the table. And I know you work too damn hard for that! In this post, I’m gonna break down the important of email […]

Whatever you say has to be impactful. Whether you’re selling a product or a service, or you’re talking on social media or your website. It has to grab them. It has to get them interested, and it has to keep them reading the rest of what you have to say so you can sell your […]

Black and Brown women are undervalued, underpaid, and unsatisfied at work. From being passed over at your job to putting up with microagressions, 9-5 life isn’t always great for us professional baddies. But the team at 6 Figure Chick Consulting are here to help by turning your transferable skills into a higher-paying, freedom-giving job you’ll […]

“How to become a copywriter” has become one of the most popular searches in recent years. I think everyone’s clueing into copywriting being a top-tier trade — it’s an in-demand skill, you can work remotely, and you can make lots of money. But you know what the next highly-searched term is? “How do I get […]

If you’re getting crickets instead of clients from your website, it can be due to a couple reasons. Maybe your user experience is getting in the way, or you have slow loading times. There are a bunch of possibilities, but I’m going to talk about one thing you can do right now that won’t cost […]

Every aspiring copywriter needs to learn sales storyselling and tactics from the industry’s brightest stars and most trusted veterans. And that isn’t always available online — sometimes you have to go old school and go to good copywriting books! But there are thousands of books out there, how the hell do you pick the best […]

The one thing you need to know when marketing or selling anything online is the 5 stages of awareness: unaware, problem-aware, solution-aware, product-aware, and most aware. It’s one of the first things you learn in any marketing degree program, what every copywriter had tacked up on their wall at some point, and the thing that’ll […]

Email marketing for small businesses is a great form of content marketing that has an average ROI of up to $40 for every $1 spent. And with 4.48 billion email users worldwide, you have a big audience to work with (after niching down to your ideal client, of course). Email marketing is 100% owned by […]

First things first, there are no copywriting secrets to magnetic messaging: just good ‘ole strategy, research, and wordsmithery. But still, this can trip people up, especially when you don’t have a process in place to find the right nuggets of gold and know how to use them. That’s why I’ll share the 7 methods to […]

Postpartum support should be the norm for all parents, but it’s hard to find — especially as Black and brown parents. But with the right copywriter in Jasmine’s corner to help with her brand launch (a.k.a. me), the right postpartum support partner (a.k.a. Jasmine) can find them. Whether you’re a first-time mom, or you’re welcoming […]

“How to become a copywriter” is searched 2,900 times a month on average. That means you, reading this right now, are a part of that 2,900 who are interested in a highly lucrative job in one of the coolest industries in the world. You hear that? That’s me applauding you from my copy cave in […]

Everyone is trying to find a lucrative remote job, and ‘learn copywriting’ is the term on everybody’s tongue. And who can blame them? It’s a highly sought-after (and yet highly underrated) trade that brands and agencies around the world need. And if you’re really really really great, you can make a huge killing off of […]

Too long, don’t wanna read? Listen in 5 minutes instead ⬇️ If you’ve been on the hunt for a website copywriter, you’ll want to read this case study. If you like podcasts, you’re in for a treat. When you think “podcast”, you might think of a problematic man with a microphone. They certainly get a […]

How much does copywriting cost? If you made it to this post, chances are you’re either on the hunt for a copywriter, or you’re becoming one and need to know how much to charge. The fact is, this recent dip in the economy has everyone clutching their purses tighter than a prude clutches their pearls. […]

Too long, don’t wanna read? Listen in less than 10 minutes ⬇️ If you’re a small business owner that operates online, you need to do market research for a number of reasons: And there are a lot of tools out there — too many to sort through. But after 4 years of writing copy for dozens […]

Too long, don’t wanna read? Listen in less than 7 minutes ⬇️ I’ve been a copywriter for 4 years, and have figured out how to be a business owner for just as long (and I’m still figuring it out). Along the way, I’ve found small business tools that help me with day-to-day business tasks and […]

If you’re reading this, chances are you own a small business. Or you struggle to write how you sound and are stuck in the writing style you learned in school. Or you need guidelines to help you — and anyone you hire in the future — sound on-brand and consistent every time you communicate.