If you’re still DIYing your copy, this post is your sign to stop torturing yourself — especially when the benefits of hiring a copywriter are more than worth it. Staring at the blinking cursor on your blank screen (making your blood pressure go through the roof), only to end up with copy that doesn’t convert, […]

You’ve heard the term “copywriting” on the lips of your favourite business owners every so often. I’m sure you’ve seen YouTube and TikTok videos about it and how important it is. And the ads that you remember, that make you stop and think, that make you laugh and smile. And you want people to feel […]

Whenever you go on a business’s website, they’re trying to get you to buy from them. And it’s not just writing website copy to fill the page — there’s intentional science and psychology behind those words that influence how people make decisions. According to Contentsquare’s2021 Digital Experience Benchmark report, the average website visitor spends just 54 […]

Let’s be real, babes, writing copy for your business can be a straight-up nightmare. You’re staring at a blank screen trying to come up with the perfect words to sell your services, and suddenly it’s three hours later and you’ve written… nothing. Sound familiar? You’re not alone. According to the Content Marketing Institute, content creation […]

Website copywriting is one of my most-requested projects by most of my clients. From operations agencies to website designers to therapists, I’ve written for all kinds of small businesses. And after 5 years of doing this, I’m still refining my process — but it has definitely come a long way from when I first started. […]

You’ve perfected your services, defined your ideal clients, and crafted your brand identity. Now comes the moment of truth: launching your website. We don’t want to half-ass this part, so this complete website launch checklist is a must-read. As a service provider, your website isn’t just a digital business card. It’s one of your most […]

Are you launching your brand soon? Then this complete brand launch checklist is for you. But before you read on, I want to ask you a question ⬇️ If you asked your brand to do a pull up right now, would it hold up? Or would it fold? Obviously your brand won’t actually be able […]

No, this is not something you can buy and put on your rear view mirror for a fresh car smell that lasts all year long. An evergreen offer is something you sell that’s always available, and something people will want to buy at any time of the year. It’s different from a limited-time offer because […]

Running your own business can get lonely. Doing it all yourself until you make enough to hire people for a small team. Trying to figure things out as you go along, while the anxious little voice in your head whispers “What if this fails?” over and over again. That’s why having an online community is […]

Everyone wants what they can’t have. That’s why a limited time offer is so effective! According to research from Kerry Group: The devil works hard, but businesses with a limited time offer work harder! Problem is, there are too many businesses that try to pretend they have a limited time offer so they can compel […]

So my whole thing is I help women & BIPOC business write compelling, conversational, and culturally-relevant copy. But what even is that, and how do I do it? Well first thing to mention is why this even matters. Copy’s whole purpose is to get people to take action. But with over 28 million eCommerce sites […]

The power of copy compels you! Good copy, that is 😜. And what is “good copy”? Well, it’s anything that appeals to people on an intellectual, emotional, and personal level, and convinces them that buying your product is worth it. But why do people buy? There are a number of reasons, and understanding those motivations […]

When you know your people, you know what to say to them that’ll turn them into brand fans and repeat buyers. That’s why it’s so important to identify your target audience and create your ideal customer avatar. Don’t be like me — when I first started my business, I was promoting my services to anybody and […]

I’m of the belief that I should have a conversation whenever I create content. You want it to feel like you’re talking with your home girl, like it’s a good time. Like how it feels to watch Keke Palmer or Issa Rae, you feel like you know them, and just watching their videos makes you […]

Like box braids vs. boxER braids (I’m still pissed about that, Kim K), content marketing and copywriting aren’t the same thing! And if you’re using them interchangeably, you might be missing out on some serious conversion opportunities. Think of it this way: content marketing is like being the cool friend who always has valuable tips […]

Inquiries in cricket mode? Clients giving Budget Betty? Having to explain the same things over and over on discovery calls? If your copy isn’t converting like you want it to, you might be making some common copywriting mistakes. Whether you’re writing website copy, emails, or social posts, these common copywriting pitfalls could be costing you […]

Let me tell you about my marketing degree. Four years of textbooks, case studies, and PowerPoint presentations about the 4 P’s of marketing. And you know what wasn’t in any of those fancy textbooks? The real tea about copywriting. Don’t get me wrong, my marketing program was great for understanding business fundamentals. But there’s a […]

Let me share some copywriting lessons from my 4 years (officially 5, now) in the industry. From writing award-worthy copy for 55+ businesses to developing brand voices that actually convert. I’ve learned a thing or two (or fifty) about what works, what doesn’t, and what’ll have you crying into your keyboard at 3 AM. Whether […]

The only thing that’s in more places than a construction site is copywriting (I live in a city, so if you knew our daily struggle, you’d understand my pain). Copywriting can help you you clearly position your brand, your value, and your unique selling proposition to your target audience. Because people don’t just buy products […]

Let’s talk about the elephant in the room: your copy isn’t connecting with BIPOC audiences because your inclusive branding simply… isn’t. And in 2024, that’s a problem bigger than your Instagram engagement rate. Here’s the tea: According to McKinsey, Black consumer spending power is projected to reach $1.7 trillion by 2030. And a global Kantar […]

Let’s talk brand voice, babes. According to Lucidpress, consistent brand presentation across platforms increases revenue by up to 33%. Yet most businesses are out here with half-baked brand guidelines that barely scratch the surface. You might have a basic brand voice guide (and if you don’t, grab this free workbook), but if you’re still struggling […]