If you’re still DIYing your copy, this post is your sign to stop torturing yourself — especially when the benefits of hiring a copywriter are more than worth it. Staring at the blinking cursor on your blank screen (making your blood pressure go through the roof), only to end up with copy that doesn’t convert, […]

Everyone wants what they can’t have. That’s why a limited time offer is so effective! According to research from Kerry Group: The devil works hard, but businesses with a limited time offer work harder! Problem is, there are too many businesses that try to pretend they have a limited time offer so they can compel […]

So my whole thing is I help women & BIPOC business write compelling, conversational, and culturally-relevant copy. But what even is that, and how do I do it? Well first thing to mention is why this even matters. Copy’s whole purpose is to get people to take action. But with over 28 million eCommerce sites […]

The power of copy compels you! Good copy, that is 😜. And what is “good copy”? Well, it’s anything that appeals to people on an intellectual, emotional, and personal level, and convinces them that buying your product is worth it. But why do people buy? There are a number of reasons, and understanding those motivations […]

When you know your people, you know what to say to them that’ll turn them into brand fans and repeat buyers. That’s why it’s so important to identify your target audience and create your ideal customer avatar. Don’t be like me — when I first started my business, I was promoting my services to anybody and […]

I’m of the belief that I should have a conversation whenever I create content. You want it to feel like you’re talking with your home girl, like it’s a good time. Like how it feels to watch Keke Palmer or Issa Rae, you feel like you know them, and just watching their videos makes you […]

Like box braids vs. boxER braids (I’m still pissed about that, Kim K), content marketing and copywriting aren’t the same thing! And if you’re using them interchangeably, you might be missing out on some serious conversion opportunities. Think of it this way: content marketing is like being the cool friend who always has valuable tips […]

Inquiries in cricket mode? Clients giving Budget Betty? Having to explain the same things over and over on discovery calls? If your copy isn’t converting like you want it to, you might be making some common copywriting mistakes. Whether you’re writing website copy, emails, or social posts, these common copywriting pitfalls could be costing you […]

Let me tell you about my marketing degree. Four years of textbooks, case studies, and PowerPoint presentations about the 4 P’s of marketing. And you know what wasn’t in any of those fancy textbooks? The real tea about copywriting. Don’t get me wrong, my marketing program was great for understanding business fundamentals. But there’s a […]

Let me share some copywriting lessons from my 4 years (officially 5, now) in the industry. From writing award-worthy copy for 55+ businesses to developing brand voices that actually convert. I’ve learned a thing or two (or fifty) about what works, what doesn’t, and what’ll have you crying into your keyboard at 3 AM. Whether […]

The only thing that’s in more places than a construction site is copywriting (I live in a city, so if you knew our daily struggle, you’d understand my pain). Copywriting can help you you clearly position your brand, your value, and your unique selling proposition to your target audience. Because people don’t just buy products […]

Let’s talk about the elephant in the room: your copy isn’t connecting with BIPOC audiences because your inclusive branding simply… isn’t. And in 2024, that’s a problem bigger than your Instagram engagement rate. Here’s the tea: According to McKinsey, Black consumer spending power is projected to reach $1.7 trillion by 2030. And a global Kantar […]

Let’s talk brand voice, babes. According to Lucidpress, consistent brand presentation across platforms increases revenue by up to 33%. Yet most businesses are out here with half-baked brand guidelines that barely scratch the surface. You might have a basic brand voice guide (and if you don’t, grab this free workbook), but if you’re still struggling […]

If your website is giving “I threw this together at 3 AM,” we need to chat about the essential website pages your business actually needs. Here’s the tea: according to HubSpot, 75% of consumers judge your credibility based on your website. Yet most small businesses are out here missing crucial pages that could turn browsers […]

Let’s keep it 100: if your ideal clients aren’t sliding into your DMs or hitting that “buy now” button, your message probably isn’t hitting like you think it is. Learning how to connect with target audience isn’t just about posting consistently or having a pretty website – it’s about speaking their language and truly getting […]

Let me guess — you write like a whole different person on your website than you do in real life? If you’re cringing at your own copy because it’s giving corporate robot instead of authentic boss, we need to talk about fixing brand voice ASAP. Here’s the tea: according to Lucidpress, consistent brand presentation across […]

If you’re scratching your head about small business copywriting costs, you’re not alone. Small business owners spend 20 hours a week on marketing — but sending the right messages, finding and retaining new customers, and a lack of time, budget, and skills are some of the biggest marketing challenges they have (Business Dasher). So it’s not […]

If you’re sitting there staring at a blank content calendar, I got you! Because creating content that converts isn’t about random posting and praying — it’s about having a strategy that works harder than your gym playlist. According to a survey by the Content Marketing Institute, brands with a documented content strategy are 313% more […]

Chances are as you’re reading this, you’re planning on launching an offer that teaches your target audience something. That may be a digital product, a service, a course, or a membership (but for the sake of this post, let’s just call your offer a product). Wel,l you’re a smarty pants because the online learning market […]

Your website’s hero section is like your elevator pitch, made digital. It’s the first thing people see when they land on your page, and let me tell you — you’ve got about 5 seconds to make them want to stick around longer than their ex’s Instagram stories 👀 According to a 2024 study by Nielsen […]

Listen, babes, choosing between a sales page and a services page is giving major choice paralysis. You know that feeling when you’ve got 30 minutes to watch something while you eat, and you spend 25 of those minutes scrolling through options? 😭 That’s exactly how it feels when deciding what type of page you need […]