Atabey & Co. is a podcast media agency that helps women, WOC, & LGBTQ+ small business owners start their podcast. They have 1:1 services, a network of podcasts that pool monthly downloads to get sponsors, and an affordable private community with oodles of resources.

We needed to:
- promote & convert these offers
- make sure their mission and story came through in the copy
- differentiate them from competitors
- show potential sponsors that they’re legit and professional

On the home page hero section, I used a segment-specific headline to clarify what they do and who they do it for — and clarified they’re one of the *only * podcast media agencies who can say this.
 
We showed their mission in cultured af copy that used industry data and voice of customer. On the about page, we highlighted their inspiration for the rebrand — Atabey, ancestral mother of the Taino — because they wanted to highlight that in the new website.

And throughout the page we make it clear what you get when working with them: professionals launching your podcast, helping you monetize it and however you decide to work with them, that show will support your business goals.

I used social proof bars and copy throughout all web pages to establish credibility like:
- how many podcasts they’ve launched
- shows in their network
- people in their community
- BetterHelp as a confirmed sponsor of their network shows
- testimonials

And no matter the web page, there was always a section that promoted one of their offers — starting from the most valuable to the least expensive).

atabeyco.com
Web Copy, social Copy, sales emails | 2023/24
Copywriting: Storytella Studios®
Brand & Web Design: shannon sheehan

atabey & co.