Ashley — Squarespace designer extraordinaire — is fairly experienced in copywriting so when she was launching her new business Bell and Wether, she thought of doing it herself. But what she really needed was another set of eyes on her business to give a strategic point of view from the outside, and to do the research on her ideal client that she hadn't focused on yet.
She decided to hire an external expert for the brand language and copywriting so Bell and Wether would have longevity as it's own entity and not just be her own voice — ME!
I’m happy to say that from the very beginning of working together, Ashley got so much more clarity in her business. I asked her questions that my clients can vouch for as being SUPER in-depth, and her business crystallized into something more solid than a dream.
We started with the brand language document and, you know what? I’m just gonna let Ashley speak on this part:
“PERFECTION. How was your brand language document longer than the brand strategy one??! Answer: because your brand language research and presentation was so thorough and provided me assets that I never even thought of asking for (like the brand manifesto) that I will use for years to come to market my brand agency. The value of that alone is probably worth your entire fee. To be honest there were points where I questioned whether I hired someone who was too young (I mean, I think you're a completely different generation letter than me? LOL, I'm old) and who wouldn't totally get what I was going for, but when you delivered my brand language document I was like "daaaaaaaaaaaamn, this looks super professional". So kudos for kicking my questions to the curb and showing me who was the true boss of my brand language.”
But of course, we didn’t stop there! We also did copy for her 7-page website, plus launch copy for her two Instagram pages. All in all, Ashley considered the project “100% worth the investment” and I for one cannot WAIT to work with her again.
Brand Voice Guide, Web Copy, & Social Copy | 2023/24
Copywriting: Storytella Studios™
Brand & Web Design: Ashley Srokosz
bell and wether
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In the past 4 years, I’ve cut my teeth strategizing & writing award-worthy, revenue-increasing, results-snatching copy. And what really lights my fire is writing for woman-owned and BIPOC-led brands. I’m talkin’ the first day after a braiding appointment type of excited! Energizing them to go big with their bold ideas so that when launch time happens, the world thinks “OMG FINALLY, I’ve been waiting for something like this.” And giving them the tools to diversify the market.