Wine can be confusing, am I right? When I think about the wine connoisseur, I imagine the furthest thing from me. I like a glass of pinot grigio and moscato, but I don’t know a thing about tannins or… anything else, really. Bevly was going to change that.
Bevly is a business concept our team developed for a Canadian wine company. Bevly offered a new place to connect, share, learn and shop for wine that was fresh, friendly, and approachable.
I worked with a team of copywriters to develop the wine names and varietal descriptions — we were shooting for sensory language that would literally make you feel like you could taste it without popping the cork.
The brand liked every iteration of what we presented (and there were a lot… they were picky). It would’ve been amazing to see them in stores… if they hadn’t changed upper management and ditched the brand altogether 🫤
Packaging Copy | 2021
Agency: Isobar Canada
Creative Director: Ryan Paterson, Jung Ahn
Copywriter: Ryan Paterson, Jemilla Mills-Smith, Rinita Barua
Associate Creative Director / Designer: Christine Mangosing
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In the past 4 years, I’ve cut my teeth strategizing & writing award-worthy, revenue-increasing, results-snatching copy. And what really lights my fire is writing for woman-owned and BIPOC-led brands. I’m talkin’ the first day after a braiding appointment type of excited! Energizing them to go big with their bold ideas so that when launch time happens, the world thinks “OMG FINALLY, I’ve been waiting for something like this.” And giving them the tools to diversify the market.