Bookmark-worthy branding must-knows, copwriting tips, and marketing how-tos for small business owners.
How much does copywriting cost? If you made it to this post, chances are you’re either on the hunt for a copywriter, or you’re becoming one and need to know how much to charge. The fact is, this recent dip in the economy has everyone clutching their purses tighter than a prude clutches their pearls. […]
If you’re still DIYing your copy, this post is your sign to stop torturing yourself — especially when the benefits of hiring a copywriter are more than worth it. Staring at the blinking cursor on your blank screen (making your blood pressure go through the roof), only to end up with copy that doesn’t convert, […]
Google is one of the top search engines on the internet, with a 15-year hold of 90% of the global search market share. But based on a study of 14 billion pages in the Ahref’s Content Explorer index, 96.55% of them get zero traffic from Google. How to get found on Google can be boiled […]
You’ve heard the term “copywriting” on the lips of your favourite business owners every so often. I’m sure you’ve seen YouTube and TikTok videos about it and how important it is. And the ads that you remember, that make you stop and think, that make you laugh and smile. And you want people to feel […]
Whenever you go on a business’s website, they’re trying to get you to buy from them. And it’s not just writing website copy to fill the page — there’s intentional science and psychology behind those words that influence how people make decisions. According to Contentsquare’s2021 Digital Experience Benchmark report, the average website visitor spends just 54 […]
How much does copywriting cost? If you made it to this post, chances are you’re either on the hunt for a copywriter, or you’re becoming one and need to know how much to charge. The fact is, this recent dip in the economy has everyone clutching their purses tighter than a prude clutches their pearls. […]
Too long, don’t wanna read? Listen in less than 10 minutes ⬇️ If you’re a small business owner that operates online, you need to do market research for a number of reasons: And there are a lot of tools out there — too many to sort through. But after 4 years of writing copy for dozens […]
Too long, don’t wanna read? Listen in less than 7 minutes ⬇️ I’ve been a copywriter for 4 years, and have figured out how to be a business owner for just as long (and I’m still figuring it out). Along the way, I’ve found small business tools that help me with day-to-day business tasks and […]
If you’re reading this, chances are you own a small business. Or you struggle to write how you sound and are stuck in the writing style you learned in school. Or you need guidelines to help you — and anyone you hire in the future — sound on-brand and consistent every time you communicate.
