Manulife CoverMe Health and Dental Insurance offers a variety of plans for freelancers, young adults, and adults with pre-existing conditions.

I wrote the copy for their social and digital banner ads, and came across a few of them while scrolling on Instagram! Big proud mama moment.

Social & Digital Ads | 2022
Agency: Isobar Canada 
Account Director: Neda Chopra
Copywriter: Jemilla Mills-Smith
Associate Creative Director/Designer: Ryan Johnson


CoverMe Health & Dental Insurance

tell me more

In the past 4 years, I’ve cut my teeth strategizing & writing award-worthy, revenue-increasing, results-snatching copy. And what really lights my fire is writing for woman-owned and BIPOC-led brands. I’m talkin’ the first day after a braiding appointment type of excited! Energizing them to go big with their bold ideas so that when launch time happens, the world thinks “OMG FINALLY, I’ve been waiting for something like this.” And giving them the tools to diversify the market.

Jemilla Mills-Smith

meet the baddie

behind the brand

FOUNDER & CONVERSION COPYWRITER