la luz y soul
Brand Voice Guide, Product Brief, Funding Pitch | 2024
Copywriting: Storytella Studios®
La Luz y Soul is a skincare brand from the brain of baddie Alejandra luzuriaga. She’s been a beauty industry veteran for years, and always struggled with a response to the question every Sephora customer eventually asks: “How do I reapply SPF over my makeup?”
So, she thought there should be another solution other than the few SPF sprays in the Canadian market that break up makeup and give us an oily sheen worse than an oil spill.
She tapped me to develop the brand voice, and come up with the product brief and funding pitch she could use to bring labs and investors onto the project. You can view the brand voice guide and her reaction to it below!
tell me more
In the past 4 years, I’ve cut my teeth strategizing & writing award-worthy, revenue-increasing, results-snatching copy. And what really lights my fire is writing for woman-owned and BIPOC-led brands. I’m talkin’ the first day after a braiding appointment type of excited! Energizing them to go big with their bold ideas so that when launch time happens, the world thinks “OMG FINALLY, I’ve been waiting for something like this.” And giving them the tools to diversify the market.