Wedding and Event Planner Copywriting Case Study

If you’re a main character that people call “extra”, have a cultured background with its own special brand of flavour, or you’re planning a wedding steeped in traditions, you NEED a wedding and event planner who gets you. Like, really gets you. Enter Nuola Events, the wedding and event planner that’s about to make your cultural celebration dreams come true!

About Nuola Events: The Wedding and Event Planner for the Culture

Run by Tokie O’Tona — a fellow African Diaspora baddie living her best life in Alberta — Nuola Events is all about planning vibrant, intensely personalized, and seamless events that unite and excite main characters. We’re talking weddings that’ll have your ancestors dancing, birthdays that’ll be talked about for generations, product launches that’ll break the internet, and networking events that’ll have LinkedIn shook!

The Tea on Tokie’s Website Goals

Tokie wasn’t here for those bland, ‘whitewashed’, palatable parties you see while mindlessly scrolling Instagram. She wanted to stand out from other wedding and event planners in the Calgary, Banff and Canmore area. Her goal? To show potential clients that she truly gets them — their love for their culture, their need to honour traditions, and their desire to be as extra as they wanna be.

How I Achieved This While Writing The Website Copy

Y’all know I had to come through for my girl Tokie. Here’s how I made sure the Nuola Events website was giving everything it was supposed to give:

1. Focusing on Joy: We made it crystal clear that Nuola always works from a place of joy and excitement. Because if your wedding and event planner isn’t excited, are you even having an event?

2. Honouring Culture: We sprinkled culture throughout the site like it was fairy dust. Making it clear that every event is a celebration of the client’s culture — from inside jokes to ethnic and religious traditions. And she used vibrant imagery to really hit home on this point.

3. Community Vibes: We leaned into the best part of a Nuola Event — seeing family and friends come together as a community to celebrate. That electric energy and vibrancy is unmatched, and Nuola Events brings that to every single event, so we highlighted that.

4. Seamless Experience Always: Despite whatever chaos might be happening behind the scenes (because let’s be real, events can get cray), we let it be known that all her clients and guests experience is a smooth, flawless flow. We’re talking unforgettable experiences and core memories, babes!

The Results? Absolutely Iconic! 🌟

The new Nuola Events website is giving everything it needs to give. It’s vibrant, it’s cultural, it’s extra — just like Tokie’s events! Now, when potential clients land on the site, they know they’ve found a wedding and event planner who’ll celebrate their culture, honour their traditions, and throw a party so lit, it’ll be talked about for years to come.

Ready to plan your next iconic celebration? Head over to Nuola Events and hit that inquiry button!

And if you’re a small business owner looking to level up your website copy game like Tokie did, holla at me! Tokie invested in my 25-hour Copy Retainer service to get this website poppin’, and you can too. Let’s chat about how we can make your website as vibrant and cultured as you are!

Remember, life’s too short for basic events. Go extra or go home! 💃🏾✨