Your 90-Day Game Plan for Content That Converts

If you’re sitting there staring at a blank content calendar, I got you! Because creating content that converts isn’t about random posting and praying — it’s about having a strategy that works harder than your gym playlist.

According to a survey by the Content Marketing Institute, brands with a documented content strategy are 313% more likely to report success than those without one. But a lot of small businesses are just winging it when it comes to content.

That’s giving “hope for the best” energy, and we’re not about that life in 2024!

Let’s Break Down This 90-Day Strategy That’ll Have You Converting Like Crazy

Phase 1: Foundation Month (AKA Getting Your House in Order)

Before we start creating content that converts, we need to make sure your foundation is giving what it’s supposed to give with:

• Website copy audit
• Brand voice refinement
• Core messaging development
• Essential pages update

Phase 2: Attraction Month (Your Content Glow Up)

Now we’re getting into the fun stuff:

• Blog strategy that ranks
• Social content that slaps
• Email sequences that convert
• Lead magnets that actually lead

Phase 3: Conversion Month (Making It Rain)

This is where we turn all that attention into actual coins:

• Sales pages that sell
• Launch content that converts
• Promo materials that pop
• Analytics that make sense

How These Pieces Work Together

Your content ecosystem should flow something like this:

• Website = Your home base for all the need-to-know info about your brand and offers (where the magic happens)
• Social media = Your party (where you build the vibe)
• Email = Your VIP room (where relationships grow)
• Sales pages = Your closer (where deals get done)

Making It Happen Without Losing Your Mind

Posting consistency is a huge biggie if you want to outperform your competition, make the algorithm happy, and drive more conversions. But that doesn’t mean you should burnout!

Here’s how to keep it realistic:

1. Time block your content marketing in your calendar
2. Batch content like you meal prep
3. Use tools that work (Notion, Later.com, Canva, and Death to Stock is in my content tool roundup)
4. Avoid the common “copy and paste from corporate” trap

Real Talk: From Corporate to Converting

I cut my teeth writing for big brands like Manulife and Subway. And let me tell you, there’s a way to bring that strategic thinking to your small business without sounding like a corporate robot!

The secret to content that converts? Making it:

• Compelling (speaks to real problems)
• Conversational (sounds like YOU)
• Culturally relevant (resonates with your people)

If you’re looking at this strategy thinking “this is giving overwhelm,” I totally get it! Creating and executing a 90-day content plan is A LOT when you’re already running a business.

That’s exactly why I created my 50-hour Copy Retainer. Because sometimes you need someone who can:

• Plan your content strategy
• Write copy that actually converts
• Keep your voice consistent
• Handle the implementation

Get Help With Your 90-Day Content Plan>>>