How My Website Copywriting Service Helped This Canadian Travel Credit Card Pro
More Canadians are getting travel credit cards and redeeming their points for flights and hotel stays than ever before. Here’s the thing: you can never earn enough points to save money on flights. Or, you have plenty of points, but they aren’t worth anything. Travel credit card programs are designed that way, but my finance educator client is on a mission to to help Canadians turn their everyday spending into travel savings. And I really appreciated that she invested in my premium website copywriting service!
About She Found Wealth
The one-woman show behind She Found Wealth is Jessica Harry LaRocque; also a financial educator and Ts & Cs queen. As one of the youngest financial advisors at her bank, she learned all about investments, money, and travel credit card programs so she could give the best advice to she clients.
And she went the extra mile reading up on all the travel credit card programs available to Canadians.
Reading all the fine print, finding loopholes, and learning how to maximize points to save money on flights. And she knew Canadians could benefit from this information.
Most travel points programs focus on American travel, and what is made for Canadians is designed to confuse us.
It isn’t really about collecting more cards or spending more money—it’s about having a strategy.
She’s spent the past 10 years building that strategy for herself and replicating it for her clients. And she’s here to help us make travelling more, for less, easier.
So for her website we relaunch, we wanted to make sure we:
- Increase enrolments and conversions for her group coaching program and consulting service
- Up subscribers and email open rates
- Increase site visit duration
How I Did It With My Premium Website Copywriting Service
#1) Increase enrolments and conversions
To make sure we attracted the ideal program members and consulting clients, we used SEO keywords that they’d search for and naturally wove them into the copy.
Plus, social proof that would convince readers that they need this program and consulting service, like:
- How many credit card programs Jess is experienced in navigating
- The average time before program members pay for their flights nearly entirely with points
- Jess’ expertise as a finance educator and former bank advisor
- The drawbacks of relying on free travel content and what typical bank advisors tell you vs. the benefits of joining the program
- Storytelling to drive home their desire vs. how deeply they feel their pains
#2) Up subscribers and email open rates
To make sure her subscribers would be receptive to her email content and stay subscribed, we made sure to promote her freebies. Because readers early on in the customer awareness cycle who aren’t ready to invest in her program or consulting services would be more willing to give her access to their inboxes for free value that TikTok travel creators just wouldn’t give them.
#3) Increase site visit duration
The best way to create a user-friendly website is with high-quality content, fast page load times, and a clear call to action. Since the She Found Wealth website is still a work in progress, I did what I could by:
- Improving readability with shorter paragraphs, headers, and subheadings
- Toning down complex information
- Considering bounce-preventing media like videos and animation to enhance the user experience
- Keeping their interest piqued with money-back guarantees and more
Key Takeaways
If you have a program or consulting service you’re struggling to sell out, try:
- Auditing your copy to find better SEO keywords to use and a new approach that’ll grab your reader’s attention
- Figure out the social proof that’ll appeal to them
- Understanding where their head is at, what they’re struggling with, how deeply they feel these problems, and how they’d put their dreams into their own words
Conclusion
If you’re new to the Storytella Studios© universe, heyyyyyy! I’m Jemilla: Founder of Storytella Studios© and your copy-crazy oyster fiend. Pull up a chair and make yourself comfortable. Because I’m dishing out copy goodness to women-owned & BIPOC small businesses ready to attract more of their target audience, speak authentically in their voice, look more legit as a business, and sell more of their stuff.
One way is with a strategic website that has compelling, conversational, and culturally-relevant website copy!
And if you’re looking to get all the fixings, my Premium Website Copy Package is the answer.
It’s the very same package that Jess invested in, which gave her:
✅ EVERYTHING she’d need for relaunching her website, including website copy, a welcome sequence, and a month of content post-launch
✅ No ticking clock; because when life got REAL for each of us and we needed to take a beat, we were able to pause the project and come back to it with fresh minds and less weighed down hearts
✅ Copy she could reuse over and over for her socials without having to come up with anything new, because the website copy was strategic enough to work for all her communication channels
So if you’re looking for a website copywriting service that’ll give you a huge bang for your buck, copy that carries more than its weight in ink, and insight that inspires you long after the project is over, my Premium Website Copy Package is perfect for you!
