Bookmark-worthy branding must-knows, copwriting tips, and marketing how-tos for small business owners.
If you’re looking to hire a copywriter, you’re already making money moves. Hiring a skilled & trained copywriter can save you time, boost your search engine rankings, help you consistently deliver ICONIC content, identify and maintain your brand’s voice, take content marketing off your plate, keep you on the pulse of what’s happening in the […]
If you’re still DIYing your copy, this post is your sign to stop torturing yourself — especially when the benefits of hiring a copywriter are more than worth it. Staring at the blinking cursor on your blank screen (making your blood pressure go through the roof), only to end up with copy that doesn’t convert, […]
Let me tell you about my marketing degree. Four years of textbooks, case studies, and PowerPoint presentations about the 4 P’s of marketing. And you know what wasn’t in any of those fancy textbooks? The real tea about copywriting. Don’t get me wrong, my marketing program was great for understanding business fundamentals. But there’s a […]
Let me share some copywriting lessons from my 4 years (officially 5, now) in the industry. From writing award-worthy copy for 55+ businesses to developing brand voices that actually convert. I’ve learned a thing or two (or fifty) about what works, what doesn’t, and what’ll have you crying into your keyboard at 3 AM. Whether […]
The only thing that’s in more places than a construction site is copywriting (I live in a city, so if you knew our daily struggle, you’d understand my pain). Copywriting can help you you clearly position your brand, your value, and your unique selling proposition to your target audience. Because people don’t just buy products […]
If you’re looking to hire a copywriter, you’re already making money moves. Hiring a skilled & trained copywriter can save you time, boost your search engine rankings, help you consistently deliver ICONIC content, identify and maintain your brand’s voice, take content marketing off your plate, keep you on the pulse of what’s happening in the […]
Let’s talk about that thing you’re probably doing right now but wishing someone else would do for you — copywriting. You know, those words that are everywhere: your website, your emails, your social posts, that billboard you passed on your way to get coffee… Here’s the tea: According to the Nielsen Norman Group, the average […]
Ever feel like your marketing efforts are more “throw stuff at the wall and see what sticks” than “strategic master plan”? Trust me, we’ve all been there. But here’s the thing: creating a marketing funnel isn’t just some fancy strategy reserved for big brands with bigger budgets. It’s your roadmap to turning casual browsers into […]
Let’s be real: being a creative in the marketing world is like being a chef who needs to serve up fresh, mouth-watering dishes every single day. Whether you’re a copywriter spinning words into gold, an art director crafting visual stories, or a social media wizard conjuring engagement — you need fresh ingredients to keep your […]
I get it, writing content that converts feels like trying to solve a Rubik’s cube blindfolded. But here’s the thing: understanding sales psychology isn’t just some fancy marketing jargon. It’s your secret weapon for connecting with your audience and turning those “maybe later” responses into “shut up and take my money!” What is Sales Psychology […]
Let’s talk about sales emails. You know, those messages that either have you reaching for your wallet or hitting ‘delete’ faster than you can say “spam”? Well, when done right, they can make your marketing funnel convert more. Think of sales emails as the smooth-talking friend who always convinces you to go out on a […]
Alright, let’s talk creative marketing. In a world where we’re bombarded with ads every hot second, it takes something special to make us stop scrolling and pay attention. Because people want to be entertained! A survey by Celtra with Dynata found that having an entertaining story or message is the top element that catches a […]
Picture this: You wake up, check your phone and BAM! Your inbox is flooded with messages. Now, be honest, how many of those do you actually open? If you’re like most people, you’re probably more selective than a bouncer at a VIP club. That’s where killer email subject lines for sales come in! They’re like […]
If you’re not telling your brand story, you’re missing out on the most visceral and emotionally resonant way to connect with your people. But don’t worry, I’m about to put you on game. Brand stories are the heart and soul of a business. What makes you unique. It’s what turns casual browsers into ride-or-die brand […]
I know, I know, talking a lot about your product feels cringe. And it especially feels like you’re intruding on inboxes when you send a lot of emails trying to sell it. But here’s the tea: if you’re not using sales emails in your small business, you’re leaving more money on the table than a […]
If you’re a main character that people call “extra”, have a cultured background with its own special brand of flavour, or you’re planning a wedding steeped in traditions, you NEED a wedding and event planner who gets you. Like, really gets you. Enter Nuola Events, the wedding and event planner that’s about to make your […]
Listen up, gorgina, because I’m about to drop some knowledge that’ll have your bank account singing! If you’re running a small business and you’re not using sales emails, you’re leaving money on the table. And I know you work too damn hard for that! In this post, I’m gonna break down the important of email […]
Whatever you say has to be impactful. Whether you’re selling a product or a service, or you’re talking on social media or your website. It has to grab them. It has to get them interested, and it has to keep them reading the rest of what you have to say so you can sell your […]
Black and Brown women are undervalued, underpaid, and unsatisfied at work. From being passed over at your job to putting up with microagressions, 9-5 life isn’t always great for us professional baddies. But the team at 6 Figure Chick Consulting are here to help by turning your transferable skills into a higher-paying, freedom-giving job you’ll […]
“How to become a copywriter” has become one of the most popular searches in recent years. I think everyone’s clueing into copywriting being a top-tier trade — it’s an in-demand skill, you can work remotely, and you can make lots of money. But you know what the next highly-searched term is? “How do I get […]
If you’re getting crickets instead of clients from your website, it can be due to a couple reasons. Maybe your user experience is getting in the way, or you have slow loading times. There are a bunch of possibilities, but I’m going to talk about one thing you can do right now that won’t cost […]
Every aspiring copywriter needs to learn sales storyselling and tactics from the industry’s brightest stars and most trusted veterans. And that isn’t always available online — sometimes you have to go old school and go to good copywriting books! But there are thousands of books out there, how the hell do you pick the best […]
The one thing you need to know when marketing or selling anything online is the 5 stages of awareness: unaware, problem-aware, solution-aware, product-aware, and most aware. It’s one of the first things you learn in any marketing degree program, what every copywriter had tacked up on their wall at some point, and the thing that’ll […]
Email marketing for small businesses is a great form of content marketing that has an average ROI of up to $40 for every $1 spent. And with 4.48 billion email users worldwide, you have a big audience to work with (after niching down to your ideal client, of course). Email marketing is 100% owned by […]
First things first, there are no copywriting secrets to magnetic messaging: just good ‘ole strategy, research, and wordsmithery. But still, this can trip people up, especially when you don’t have a process in place to find the right nuggets of gold and know how to use them. That’s why I’ll share the 7 methods to […]
