If your website is giving “I threw this together at 3 AM,” we need to chat about the essential website pages your business actually needs. Here’s the tea: according to HubSpot, 75% of consumers judge your credibility based on your website. Yet most small businesses are out here missing crucial pages that could turn browsers […]

Let’s keep it 100: if your ideal clients aren’t sliding into your DMs or hitting that “buy now” button, your message probably isn’t hitting like you think it is. Learning how to connect with target audience isn’t just about posting consistently or having a pretty website – it’s about speaking their language and truly getting […]

Let me guess — you write like a whole different person on your website than you do in real life? If you’re cringing at your own copy because it’s giving corporate robot instead of authentic boss, we need to talk about fixing brand voice ASAP. Here’s the tea: according to Lucidpress, consistent brand presentation across […]

If you’re scratching your head about small business copywriting costs, you’re not alone. Small business owners spend 20 hours a week on marketing — but sending the right messages, finding and retaining new customers, and a lack of time, budget, and skills are some of the biggest marketing challenges they have (Business Dasher). So it’s not […]

If you’re sitting there staring at a blank content calendar, I got you! Because creating content that converts isn’t about random posting and praying — it’s about having a strategy that works harder than your gym playlist. According to a survey by the Content Marketing Institute, brands with a documented content strategy are 313% more […]

Chances are as you’re reading this, you’re planning on launching an offer that teaches your target audience something. That may be a digital product, a service, a course, or a membership (but for the sake of this post, let’s just call your offer a product). Wel,l you’re a smarty pants because the online learning market […]

Your website’s hero section is like your elevator pitch, made digital. It’s the first thing people see when they land on your page, and let me tell you — you’ve got about 5 seconds to make them want to stick around longer than their ex’s Instagram stories 👀 According to a 2024 study by Nielsen […]

Listen, babes, choosing between a sales page and a services page is giving major choice paralysis. You know that feeling when you’ve got 30 minutes to watch something while you eat, and you spend 25 of those minutes scrolling through options? 😭 That’s exactly how it feels when deciding what type of page you need […]

When was the last time you gave your website copy a proper health check? If you’re scratching your head right now, you’re not alone. Most small businesses launch their websites and then… crickets. But here’s the thing: your website audit checklist shouldn’t be gathering dust until something breaks. Think of your website like that plant […]

Let me guess – you’re killing it on Instagram but still sending people to your link in bio? If you’re nodding right now, I’m going to answer what you’re probably wondering next: “why a small business needs a website in today’s digital landscape anyway”. While your social media game might be strong, relying solely on […]

People are more suspicious of businesses than they’ve ever been. With outlandish claims, fake reviews, and tight budgets making people wary of where they spend their money, you have to make sure your copy is working double time on the trust & transparency front. And the best way to do that is by leveraging social […]

Ever wonder why some people buy immediately while others need 47 testimonials first and wait until the last minute before the cart closes? It’s because they make decisions differently — so even when you have your target audience defined down to the tiniest detail, the different types of readers within that target audience will make a […]

If you’re staring at a blank screen trying to write a sales page that converts, pour yourself a drink of your choice and settle in. Because we’re about to turn that blank page into your 24/7 salesperson. First, let’s talk facts: a study found that that long-form pages generate 220% more leads than short pages. […]

If you’re still DIYing your copy, this post is your sign to stop torturing yourself — especially when the benefits of hiring a copywriter are more than worth it. Staring at the blinking cursor on your blank screen (making your blood pressure go through the roof), only to end up with copy that doesn’t convert, […]

Your website copy is like your brand’s first date with potential customers. And just like dating, you need to know who you are before you can charm anyone else. That’s where a brand voice guide comes in — like the ultimate sidekick helping you strategically sound like the ICON you are. On average, it takes 5 […]

If you’re looking to hire a copywriter, you’re already making money moves. Hiring a skilled & trained copywriter can save you time, boost your search engine rankings, help you consistently deliver ICONIC content, identify and maintain your brand’s voice, take content marketing off your plate, keep you on the pulse of what’s happening in the […]

Let’s talk about that thing you’re probably doing right now but wishing someone else would do for you — copywriting. You know, those words that are everywhere: your website, your emails, your social posts, that billboard you passed on your way to get coffee… Here’s the tea: According to the Nielsen Norman Group, the average […]

Ever feel like your marketing efforts are more “throw stuff at the wall and see what sticks” than “strategic master plan”? Trust me, we’ve all been there. But here’s the thing: creating a marketing funnel isn’t just some fancy strategy reserved for big brands with bigger budgets. It’s your roadmap to turning casual browsers into […]

Let’s be real: being a creative in the marketing world is like being a chef who needs to serve up fresh, mouth-watering dishes every single day. Whether you’re a copywriter spinning words into gold, an art director crafting visual stories, or a social media wizard conjuring engagement — you need fresh ingredients to keep your […]

I get it, writing content that converts feels like trying to solve a Rubik’s cube blindfolded. But here’s the thing: understanding sales psychology isn’t just some fancy marketing jargon. It’s your secret weapon for connecting with your audience and turning those “maybe later” responses into “shut up and take my money!” What is Sales Psychology […]