When was the last time you gave your website copy a proper health check? If you’re scratching your head right now, you’re not alone. Most small businesses launch their websites and then… crickets. But here’s the thing: your website audit checklist shouldn’t be gathering dust until something breaks. Think of your website like that plant […]

Let me guess – you’re killing it on Instagram but still sending people to your link in bio? If you’re nodding right now, I’m going to answer what you’re probably wondering next: “why a small business needs a website in today’s digital landscape anyway”. While your social media game might be strong, relying solely on […]

People are more suspicious of businesses than they’ve ever been. With outlandish claims, fake reviews, and tight budgets making people wary of where they spend their money, you have to make sure your copy is working double time on the trust & transparency front. And the best way to do that is by leveraging social […]

Ever wonder why some people buy immediately while others need 47 testimonials first and wait until the last minute before the cart closes? It’s because they make decisions differently — so even when you have your target audience defined down to the tiniest detail, the different types of readers within that target audience will make a […]

If you’re staring at a blank screen trying to write a sales page that converts, pour yourself a drink of your choice and settle in. Because we’re about to turn that blank page into your 24/7 salesperson. First, let’s talk facts: a study found that that long-form pages generate 220% more leads than short pages. […]

If you’re still DIYing your copy, this post is your sign to stop torturing yourself — especially when the benefits of hiring a copywriter are more than worth it. Staring at the blinking cursor on your blank screen (making your blood pressure go through the roof), only to end up with copy that doesn’t convert, […]

Your website copy is like your brand’s first date with potential customers. And just like dating, you need to know who you are before you can charm anyone else. That’s where a brand voice guide comes in — like the ultimate sidekick helping you strategically sound like the ICON you are. On average, it takes 5 […]

If you’re looking to hire a copywriter, you’re already making money moves. Hiring a skilled & trained copywriter can save you time, boost your search engine rankings, help you consistently deliver ICONIC content, identify and maintain your brand’s voice, take content marketing off your plate, keep you on the pulse of what’s happening in the […]

Let’s talk about that thing you’re probably doing right now but wishing someone else would do for you — copywriting. You know, those words that are everywhere: your website, your emails, your social posts, that billboard you passed on your way to get coffee… Here’s the tea: According to the Nielsen Norman Group, the average […]

Ever feel like your marketing efforts are more “throw stuff at the wall and see what sticks” than “strategic master plan”? Trust me, we’ve all been there. But here’s the thing: creating a marketing funnel isn’t just some fancy strategy reserved for big brands with bigger budgets. It’s your roadmap to turning casual browsers into […]

Let’s be real: being a creative in the marketing world is like being a chef who needs to serve up fresh, mouth-watering dishes every single day. Whether you’re a copywriter spinning words into gold, an art director crafting visual stories, or a social media wizard conjuring engagement — you need fresh ingredients to keep your […]

I get it, writing content that converts feels like trying to solve a Rubik’s cube blindfolded. But here’s the thing: understanding sales psychology isn’t just some fancy marketing jargon. It’s your secret weapon for connecting with your audience and turning those “maybe later” responses into “shut up and take my money!” What is Sales Psychology […]

Let’s talk about sales emails. You know, those messages that either have you reaching for your wallet or hitting ‘delete’ faster than you can say “spam”? Well, when done right, they can make your marketing funnel convert more. Think of sales emails as the smooth-talking friend who always convinces you to go out on a […]

Alright, let’s talk creative marketing. In a world where we’re bombarded with ads every hot second, it takes something special to make us stop scrolling and pay attention. Because people want to be entertained! A survey by Celtra with Dynata found that having an entertaining story or message is the top element that catches a […]

Picture this: You wake up, check your phone and BAM! Your inbox is flooded with messages. Now, be honest, how many of those do you actually open? If you’re like most people, you’re probably more selective than a bouncer at a VIP club. That’s where killer email subject lines for sales come in! They’re like […]

If you’re not telling your brand story, you’re missing out on the most visceral and emotionally resonant way to connect with your people. But don’t worry, I’m about to put you on game. Brand stories are the heart and soul of a business. What makes you unique. It’s what turns casual browsers into ride-or-die brand […]

I know, I know, talking a lot about your product feels cringe. And it especially feels like you’re intruding on inboxes when you send a lot of emails trying to sell it. But here’s the tea: if you’re not using sales emails in your small business, you’re leaving more money on the table than a […]

If you’re a main character that people call “extra”, have a cultured background with its own special brand of flavour, or you’re planning a wedding steeped in traditions, you NEED a wedding and event planner who gets you. Like, really gets you. Enter Nuola Events, the wedding and event planner that’s about to make your […]

Listen up, gorgina, because I’m about to drop some knowledge that’ll have your bank account singing! If you’re running a small business and you’re not using sales emails, you’re leaving money on the table. And I know you work too damn hard for that! In this post, I’m gonna break down the important of email […]

Whatever you say has to be impactful. Whether you’re selling a product or a service, or you’re talking on social media or your website. It has to grab them. It has to get them interested, and it has to keep them reading the rest of what you have to say so you can sell your […]