Bookmark-worthy branding must-knows, copwriting tips, and marketing how-tos for small business owners.
If you’re not telling your brand story, you’re missing out on the most visceral and emotionally resonant way to connect with your people. But don’t worry, I’m about to put you on game. Brand stories are the heart and soul of a business. What makes you unique. It’s what turns casual browsers into ride-or-die brand […]
If you’re still DIYing your copy, this post is your sign to stop torturing yourself — especially when the benefits of hiring a copywriter are more than worth it. Staring at the blinking cursor on your blank screen (making your blood pressure go through the roof), only to end up with copy that doesn’t convert, […]
If you’re scratching your head about small business copywriting costs, you’re not alone. Small business owners spend 20 hours a week on marketing — but sending the right messages, finding and retaining new customers, and a lack of time, budget, and skills are some of the biggest marketing challenges they have (Business Dasher). So it’s not […]
If you’re sitting there staring at a blank content calendar, I got you! Because creating content that converts isn’t about random posting and praying — it’s about having a strategy that works harder than your gym playlist. According to a survey by the Content Marketing Institute, brands with a documented content strategy are 313% more […]
Chances are as you’re reading this, you’re planning on launching an offer that teaches your target audience something. That may be a digital product, a service, a course, or a membership (but for the sake of this post, let’s just call your offer a product). Wel,l you’re a smarty pants because the online learning market […]
If you’re not telling your brand story, you’re missing out on the most visceral and emotionally resonant way to connect with your people. But don’t worry, I’m about to put you on game. Brand stories are the heart and soul of a business. What makes you unique. It’s what turns casual browsers into ride-or-die brand […]
I know, I know, talking a lot about your product feels cringe. And it especially feels like you’re intruding on inboxes when you send a lot of emails trying to sell it. But here’s the tea: if you’re not using sales emails in your small business, you’re leaving more money on the table than a […]
If you’re a main character that people call “extra”, have a cultured background with its own special brand of flavour, or you’re planning a wedding steeped in traditions, you NEED a wedding and event planner who gets you. Like, really gets you. Enter Nuola Events, the wedding and event planner that’s about to make your […]
Listen up, gorgina, because I’m about to drop some knowledge that’ll have your bank account singing! If you’re running a small business and you’re not using sales emails, you’re leaving money on the table. And I know you work too damn hard for that! In this post, I’m gonna break down the important of email […]
Whatever you say has to be impactful. Whether you’re selling a product or a service, or you’re talking on social media or your website. It has to grab them. It has to get them interested, and it has to keep them reading the rest of what you have to say so you can sell your […]
Black and Brown women are undervalued, underpaid, and unsatisfied at work. From being passed over at your job to putting up with microagressions, 9-5 life isn’t always great for us professional baddies. But the team at 6 Figure Chick Consulting are here to help by turning your transferable skills into a higher-paying, freedom-giving job you’ll […]
“How to become a copywriter” has become one of the most popular searches in recent years. I think everyone’s clueing into copywriting being a top-tier trade — it’s an in-demand skill, you can work remotely, and you can make lots of money. But you know what the next highly-searched term is? “How do I get […]
If you’re getting crickets instead of clients from your website, it can be due to a couple reasons. Maybe your user experience is getting in the way, or you have slow loading times. There are a bunch of possibilities, but I’m going to talk about one thing you can do right now that won’t cost […]
Every aspiring copywriter needs to learn sales storyselling and tactics from the industry’s brightest stars and most trusted veterans. And that isn’t always available online — sometimes you have to go old school and go to good copywriting books! But there are thousands of books out there, how the hell do you pick the best […]
The one thing you need to know when marketing or selling anything online is the 5 stages of awareness: unaware, problem-aware, solution-aware, product-aware, and most aware. It’s one of the first things you learn in any marketing degree program, what every copywriter had tacked up on their wall at some point, and the thing that’ll […]
Email marketing for small businesses is a great form of content marketing that has an average ROI of up to $40 for every $1 spent. And with 4.48 billion email users worldwide, you have a big audience to work with (after niching down to your ideal client, of course). Email marketing is 100% owned by […]
First things first, there are no copywriting secrets to magnetic messaging: just good ‘ole strategy, research, and wordsmithery. But still, this can trip people up, especially when you don’t have a process in place to find the right nuggets of gold and know how to use them. That’s why I’ll share the 7 methods to […]
Postpartum support should be the norm for all parents, but it’s hard to find — especially as Black and brown parents. But with the right copywriter in Jasmine’s corner to help with her brand launch (a.k.a. me), the right postpartum support partner (a.k.a. Jasmine) can find them. Whether you’re a first-time mom, or you’re welcoming […]
“How to become a copywriter” is searched 2,900 times a month on average. That means you, reading this right now, are a part of that 2,900 who are interested in a highly lucrative job in one of the coolest industries in the world. You hear that? That’s me applauding you from my copy cave in […]
Everyone is trying to find a lucrative remote job, and ‘learn copywriting’ is the term on everybody’s tongue. And who can blame them? It’s a highly sought-after (and yet highly underrated) trade that brands and agencies around the world need. And if you’re really really really great, you can make a huge killing off of […]
Too long, don’t wanna read? Listen in 5 minutes instead ⬇️ If you’ve been on the hunt for a website copywriter, you’ll want to read this case study. If you like podcasts, you’re in for a treat. When you think “podcast”, you might think of a problematic man with a microphone. They certainly get a […]
How much does copywriting cost? If you made it to this post, chances are you’re either on the hunt for a copywriter, or you’re becoming one and need to know how much to charge. The fact is, this recent dip in the economy has everyone clutching their purses tighter than a prude clutches their pearls. […]
Too long, don’t wanna read? Listen in less than 10 minutes ⬇️ If you’re a small business owner that operates online, you need to do market research for a number of reasons: And there are a lot of tools out there — too many to sort through. But after 4 years of writing copy for dozens […]
Too long, don’t wanna read? Listen in less than 7 minutes ⬇️ I’ve been a copywriter for 4 years, and have figured out how to be a business owner for just as long (and I’m still figuring it out). Along the way, I’ve found small business tools that help me with day-to-day business tasks and […]
If you’re reading this, chances are you own a small business. Or you struggle to write how you sound and are stuck in the writing style you learned in school. Or you need guidelines to help you — and anyone you hire in the future — sound on-brand and consistent every time you communicate.
