Let me tell you about my marketing degree. Four years of textbooks, case studies, and PowerPoint presentations about the 4 P’s of marketing. And you know what wasn’t in any of those fancy textbooks? The real tea about copywriting. Don’t get me wrong, my marketing program was great for understanding business fundamentals. But there’s a […]

Let me share some copywriting lessons from my 4 years (officially 5, now) in the industry. From writing award-worthy copy for 55+ businesses to developing brand voices that actually convert. I’ve learned a thing or two (or fifty) about what works, what doesn’t, and what’ll have you crying into your keyboard at 3 AM. Whether […]

The only thing that’s in more places than a construction site is copywriting (I live in a city, so if you knew our daily struggle, you’d understand my pain). Copywriting can help you you clearly position your brand, your value, and your unique selling proposition to your target audience. Because people don’t just buy products […]

Let’s talk about the elephant in the room: your copy isn’t connecting with BIPOC audiences because your inclusive branding simply… isn’t. And in 2024, that’s a problem bigger than your Instagram engagement rate. Here’s the tea: According to McKinsey, Black consumer spending power is projected to reach $1.7 trillion by 2030. And a global Kantar […]

Let’s talk brand voice, babes. According to Lucidpress, consistent brand presentation across platforms increases revenue by up to 33%. Yet most businesses are out here with half-baked brand guidelines that barely scratch the surface. You might have a basic brand voice guide (and if you don’t, grab this free workbook), but if you’re still struggling […]

If your website is giving “I threw this together at 3 AM,” we need to chat about the essential website pages your business actually needs. Here’s the tea: according to HubSpot, 75% of consumers judge your credibility based on your website. Yet most small businesses are out here missing crucial pages that could turn browsers […]

Let’s keep it 100: if your ideal clients aren’t sliding into your DMs or hitting that “buy now” button, your message probably isn’t hitting like you think it is. Learning how to connect with target audience isn’t just about posting consistently or having a pretty website – it’s about speaking their language and truly getting […]

Let me guess — you write like a whole different person on your website than you do in real life? If you’re cringing at your own copy because it’s giving corporate robot instead of authentic boss, we need to talk about fixing brand voice ASAP. Here’s the tea: according to Lucidpress, consistent brand presentation across […]

If you’re scratching your head about small business copywriting costs, you’re not alone. Small business owners spend 20 hours a week on marketing — but sending the right messages, finding and retaining new customers, and a lack of time, budget, and skills are some of the biggest marketing challenges they have (Business Dasher). So it’s not […]

If you’re sitting there staring at a blank content calendar, I got you! Because creating content that converts isn’t about random posting and praying — it’s about having a strategy that works harder than your gym playlist. According to a survey by the Content Marketing Institute, brands with a documented content strategy are 313% more […]

Chances are as you’re reading this, you’re planning on launching an offer that teaches your target audience something. That may be a digital product, a service, a course, or a membership (but for the sake of this post, let’s just call your offer a product). Wel,l you’re a smarty pants because the online learning market […]

Your website’s hero section is like your elevator pitch, made digital. It’s the first thing people see when they land on your page, and let me tell you — you’ve got about 5 seconds to make them want to stick around longer than their ex’s Instagram stories 👀 According to a 2024 study by Nielsen […]

Listen, babes, choosing between a sales page and a services page is giving major choice paralysis. You know that feeling when you’ve got 30 minutes to watch something while you eat, and you spend 25 of those minutes scrolling through options? 😭 That’s exactly how it feels when deciding what type of page you need […]

When was the last time you gave your website copy a proper health check? If you’re scratching your head right now, you’re not alone. Most small businesses launch their websites and then… crickets. But here’s the thing: your website audit checklist shouldn’t be gathering dust until something breaks. Think of your website like that plant […]

Let me guess – you’re killing it on Instagram but still sending people to your link in bio? If you’re nodding right now, I’m going to answer what you’re probably wondering next: “why a small business needs a website in today’s digital landscape anyway”. While your social media game might be strong, relying solely on […]

People are more suspicious of businesses than they’ve ever been. With outlandish claims, fake reviews, and tight budgets making people wary of where they spend their money, you have to make sure your copy is working double time on the trust & transparency front. And the best way to do that is by leveraging social […]

Ever wonder why some people buy immediately while others need 47 testimonials first and wait until the last minute before the cart closes? It’s because they make decisions differently — so even when you have your target audience defined down to the tiniest detail, the different types of readers within that target audience will make a […]

If you’re staring at a blank screen trying to write a sales page that converts, pour yourself a drink of your choice and settle in. Because we’re about to turn that blank page into your 24/7 salesperson. First, let’s talk facts: a study found that that long-form pages generate 220% more leads than short pages. […]

If you’re still DIYing your copy, this post is your sign to stop torturing yourself — especially when the benefits of hiring a copywriter are more than worth it. Staring at the blinking cursor on your blank screen (making your blood pressure go through the roof), only to end up with copy that doesn’t convert, […]

Your website copy is like your brand’s first date with potential customers. And just like dating, you need to know who you are before you can charm anyone else. That’s where a brand voice guide comes in — like the ultimate sidekick helping you strategically sound like the ICON you are. On average, it takes 5 […]