How to Fix Your Brand Voice When It’s Giving Corporate Robot
Let me guess — you write like a whole different person on your website than you do in real life? If you’re cringing at your own copy because it’s giving corporate robot instead of authentic boss, we need to talk about fixing brand voice ASAP.
Here’s the tea: according to Lucidpress, consistent brand presentation across platforms can increase revenue by up to 33%. Yet most businesses are out here sounding like they swallowed a business textbook. Let’s fix that!
Transform your voice with my Brand Voice & Messaging Development Service >>>
Signs Your Brand Voice Needs Work
- You’re literally cringing at your own website
- Your social captions feel forced and fake
- Your emails sound nothing like you IRL
- Your audience engagement is lower than your ex’s standards
The Real Impact on Your Business
When your brand voice isn’t hitting right, you’re leaving money on the table. Content Marketing Institute reports that brands with poor brand consistency risk losing 10-20% of their potential revenue.
Need proof? After I transformed my client Nuola Event’s brand voice, they went from “knowing what I wanted my brand to be but didn’t know how to communicate that with words” to “I am so much clearer on what Nuola Events is and who it’s for, so I’m much more excited to show up and show the f out!”.
Download my free Brand Voice Guidelines Workbook>>>
Quick Fixes for Your Brand Voice
1. Record Yourself Talking
Pull out your phone, hit record, and explain what you do like you’re chatting with a friend. That’s your real voice, babe! Transcribe it and use it as inspiration.
2. Create a “Never Say” List
Ban those corporate phrases like:
- “Leverage”
- “Synergy”
- “Best-in-class”
- “Circle back”
Instead, write how you actually talk!
3. Build Your Brand Dictionary
This is a dynamic part of your document — you’ll keep adding to it as your business grows. But it should include core words and phrases distinct to your brand. Like this:
Make a list of:
- Phrases you use daily
- Pop culture references you love
- Words that feel natural to you
Long-Term Solutions
1. Develop Clear Guidelines
Your brand voice guide should include:
- Core characteristics
- Tone variations
- Do’s and don’ts
- Examples for different platforms, and more
2. Create a Review Process
Check all content against your guidelines before it goes live. 60% of businesses struggle with creating consistent content – don’t be one of them!
3. Regular Voice Audits
Schedule monthly reviews to ensure you’re staying true to your voice.
Real Talk: Sometimes You Need Help
If fixing brand voice feels overwhelming, you’re not alone. That’s why I created my Brand Voice & Messaging Development service ($3,600). It includes:
- Market research
- Consumer research
- Competitor research
- SEO research
- Comprehensive brand voice and messaging development with all the fixings
- Canva PDF brand voice guide
Plus, you get me (your resident brand voice queen) to help you write copy examples that authentically sound like you.
Ready to Stop Sounding Like a Robot?
Start with these steps:
- Download my free Brand Voice Guidelines Workbook
- Complete the initial audit
- Reach out if you need more support
Remember, fixing brand voice isn’t just about sounding good — it’s about connecting with your audience and converting better. Ready to transform your voice from robot to remarkable?
Inquire now about my Brand Voice & Messaging Development service >>>
The “corporate robot” framing is a useful one — brand voice usually goes stiff when the writing stops sounding like a specific person and starts sounding like a committee wrote it. Naming that contrast between the founder’s actual personality and the polished output is where most voice fixes start. As a related aside, if the brand leans visual, tools like the ones at everygenai.live (AI video and image effects) can help keep campaign visuals as human-feeling as the copy.
The bit about writing for woman-owned and BIPOC-led brands that feel like “the first day after a braiding appointment” is a specific, lived kind of enthusiasm, and it’s a good reminder that voice usually comes from who you’re actually writing for rather than a list of adjectives. Cutting the corporate robot usually means letting that audience-specific energy set the tone. When I need a break from copy, I mess around with photo-to-video tools like ainightwing.com — a low-stakes way to shake the stiff out of your head.
The bit about writing for woman-owned and BIPOC-led brands that feel like “the first day after a braiding appointment” is a specific, lived kind of enthusiasm, and it’s a good reminder that voice usually comes from who you’re actually writing for rather than a list of adjectives. Cutting the corporate robot usually means letting that audience-specific energy set the tone. When I need a break from copy, I mess around with photo-to-video tools like ainightwing.com — a low-stakes way to shake the stiff out of your head.
Solid point on I’m jemilla!In the past 4 years, I’ve cut my teeth strategizing & writing award-worthy, re. I would not force a connection to games/AI here — just noting writingpromptgenerator.net (writing prompt generator) as a light break tool.