Bookmark-worthy branding must-knows, copwriting tips, and marketing how-tos for small business owners.
Black and Brown women are undervalued, underpaid, and unsatisfied at work. From being passed over at your job to putting up with microagressions, 9-5 life isn’t always great for us professional baddies. But the team at 6 Figure Chick Consulting are here to help by turning your transferable skills into a higher-paying, freedom-giving job you’ll […]
If you’re still DIYing your copy, this post is your sign to stop torturing yourself — especially when the benefits of hiring a copywriter are more than worth it. Staring at the blinking cursor on your blank screen (making your blood pressure go through the roof), only to end up with copy that doesn’t convert, […]
Everyone wants what they can’t have. That’s why a limited time offer is so effective! According to research from Kerry Group: The devil works hard, but businesses with a limited time offer work harder! Problem is, there are too many businesses that try to pretend they have a limited time offer so they can compel […]
So my whole thing is I help women & BIPOC business write compelling, conversational, and culturally-relevant copy. But what even is that, and how do I do it? Well first thing to mention is why this even matters. Copy’s whole purpose is to get people to take action. But with over 28 million eCommerce sites […]
The power of copy compels you! Good copy, that is 😜. And what is “good copy”? Well, it’s anything that appeals to people on an intellectual, emotional, and personal level, and convinces them that buying your product is worth it. But why do people buy? There are a number of reasons, and understanding those motivations […]
Black and Brown women are undervalued, underpaid, and unsatisfied at work. From being passed over at your job to putting up with microagressions, 9-5 life isn’t always great for us professional baddies. But the team at 6 Figure Chick Consulting are here to help by turning your transferable skills into a higher-paying, freedom-giving job you’ll […]
“How to become a copywriter” has become one of the most popular searches in recent years. I think everyone’s clueing into copywriting being a top-tier trade — it’s an in-demand skill, you can work remotely, and you can make lots of money. But you know what the next highly-searched term is? “How do I get […]
If you’re getting crickets instead of clients from your website, it can be due to a couple reasons. Maybe your user experience is getting in the way, or you have slow loading times. There are a bunch of possibilities, but I’m going to talk about one thing you can do right now that won’t cost […]
Every aspiring copywriter needs to learn sales storyselling and tactics from the industry’s brightest stars and most trusted veterans. And that isn’t always available online — sometimes you have to go old school and go to good copywriting books! But there are thousands of books out there, how the hell do you pick the best […]
The one thing you need to know when marketing or selling anything online is the 5 stages of awareness: unaware, problem-aware, solution-aware, product-aware, and most aware. It’s one of the first things you learn in any marketing degree program, what every copywriter had tacked up on their wall at some point, and the thing that’ll […]
Email marketing for small businesses is a great form of content marketing that has an average ROI of up to $40 for every $1 spent. And with 4.48 billion email users worldwide, you have a big audience to work with (after niching down to your ideal client, of course). Email marketing is 100% owned by […]
First things first, there are no copywriting secrets to magnetic messaging: just good ‘ole strategy, research, and wordsmithery. But still, this can trip people up, especially when you don’t have a process in place to find the right nuggets of gold and know how to use them. That’s why I’ll share the 7 methods to […]
Postpartum support should be the norm for all parents, but it’s hard to find — especially as Black and brown parents. But with the right copywriter in Jasmine’s corner to help with her brand launch (a.k.a. me), the right postpartum support partner (a.k.a. Jasmine) can find them. Whether you’re a first-time mom, or you’re welcoming […]
“How to become a copywriter” is searched 2,900 times a month on average. That means you, reading this right now, are a part of that 2,900 who are interested in a highly lucrative job in one of the coolest industries in the world. You hear that? That’s me applauding you from my copy cave in […]
Everyone is trying to find a lucrative remote job, and ‘learn copywriting’ is the term on everybody’s tongue. And who can blame them? It’s a highly sought-after (and yet highly underrated) trade that brands and agencies around the world need. And if you’re really really really great, you can make a huge killing off of […]
Too long, don’t wanna read? Listen in 5 minutes instead ⬇️ If you’ve been on the hunt for a website copywriter, you’ll want to read this case study. If you like podcasts, you’re in for a treat. When you think “podcast”, you might think of a problematic man with a microphone. They certainly get a […]
How much does copywriting cost? If you made it to this post, chances are you’re either on the hunt for a copywriter, or you’re becoming one and need to know how much to charge. The fact is, this recent dip in the economy has everyone clutching their purses tighter than a prude clutches their pearls. […]
Too long, don’t wanna read? Listen in less than 10 minutes ⬇️ If you’re a small business owner that operates online, you need to do market research for a number of reasons: And there are a lot of tools out there — too many to sort through. But after 4 years of writing copy for dozens […]
Too long, don’t wanna read? Listen in less than 7 minutes ⬇️ I’ve been a copywriter for 4 years, and have figured out how to be a business owner for just as long (and I’m still figuring it out). Along the way, I’ve found small business tools that help me with day-to-day business tasks and […]
