Bookmark-worthy branding must-knows, copwriting tips, and marketing how-tos for small business owners.
I get it, writing content that converts feels like trying to solve a Rubik’s cube blindfolded. But here’s the thing: understanding sales psychology isn’t just some fancy marketing jargon. It’s your secret weapon for connecting with your audience and turning those “maybe later” responses into “shut up and take my money!” What is Sales Psychology […]
If you’re still DIYing your copy, this post is your sign to stop torturing yourself — especially when the benefits of hiring a copywriter are more than worth it. Staring at the blinking cursor on your blank screen (making your blood pressure go through the roof), only to end up with copy that doesn’t convert, […]
Google is one of the top search engines on the internet, with a 15-year hold of 90% of the global search market share. But based on a study of 14 billion pages in the Ahref’s Content Explorer index, 96.55% of them get zero traffic from Google. How to get found on Google can be boiled […]
You’ve heard the term “copywriting” on the lips of your favourite business owners every so often. I’m sure you’ve seen YouTube and TikTok videos about it and how important it is. And the ads that you remember, that make you stop and think, that make you laugh and smile. And you want people to feel […]
Whenever you go on a business’s website, they’re trying to get you to buy from them. And it’s not just writing website copy to fill the page — there’s intentional science and psychology behind those words that influence how people make decisions. According to Contentsquare’s2021 Digital Experience Benchmark report, the average website visitor spends just 54 […]
I get it, writing content that converts feels like trying to solve a Rubik’s cube blindfolded. But here’s the thing: understanding sales psychology isn’t just some fancy marketing jargon. It’s your secret weapon for connecting with your audience and turning those “maybe later” responses into “shut up and take my money!” What is Sales Psychology […]
Let’s talk about sales emails. You know, those messages that either have you reaching for your wallet or hitting ‘delete’ faster than you can say “spam”? Well, when done right, they can make your marketing funnel convert more. Think of sales emails as the smooth-talking friend who always convinces you to go out on a […]
Alright, let’s talk creative marketing. In a world where we’re bombarded with ads every hot second, it takes something special to make us stop scrolling and pay attention. Because people want to be entertained! A survey by Celtra with Dynata found that having an entertaining story or message is the top element that catches a […]
Picture this: You wake up, check your phone and BAM! Your inbox is flooded with messages. Now, be honest, how many of those do you actually open? If you’re like most people, you’re probably more selective than a bouncer at a VIP club. That’s where killer email subject lines for sales come in! They’re like […]
If you’re not telling your brand story, you’re missing out on the most visceral and emotionally resonant way to connect with your people. But don’t worry, I’m about to put you on game. Brand stories are the heart and soul of a business. What makes you unique. It’s what turns casual browsers into ride-or-die brand […]
I know, I know, talking a lot about your product feels cringe. And it especially feels like you’re intruding on inboxes when you send a lot of emails trying to sell it. But here’s the tea: if you’re not using sales emails in your small business, you’re leaving more money on the table than a […]
If you’re a main character that people call “extra”, have a cultured background with its own special brand of flavour, or you’re planning a wedding steeped in traditions, you NEED a wedding and event planner who gets you. Like, really gets you. Enter Nuola Events, the wedding and event planner that’s about to make your […]
Listen up, gorgina, because I’m about to drop some knowledge that’ll have your bank account singing! If you’re running a small business and you’re not using sales emails, you’re leaving money on the table. And I know you work too damn hard for that! In this post, I’m gonna break down the important of email […]
Whatever you say has to be impactful. Whether you’re selling a product or a service, or you’re talking on social media or your website. It has to grab them. It has to get them interested, and it has to keep them reading the rest of what you have to say so you can sell your […]
Black and Brown women are undervalued, underpaid, and unsatisfied at work. From being passed over at your job to putting up with microagressions, 9-5 life isn’t always great for us professional baddies. But the team at 6 Figure Chick Consulting are here to help by turning your transferable skills into a higher-paying, freedom-giving job you’ll […]
“How to become a copywriter” has become one of the most popular searches in recent years. I think everyone’s clueing into copywriting being a top-tier trade — it’s an in-demand skill, you can work remotely, and you can make lots of money. But you know what the next highly-searched term is? “How do I get […]
If you’re getting crickets instead of clients from your website, it can be due to a couple reasons. Maybe your user experience is getting in the way, or you have slow loading times. There are a bunch of possibilities, but I’m going to talk about one thing you can do right now that won’t cost […]
Every aspiring copywriter needs to learn sales storyselling and tactics from the industry’s brightest stars and most trusted veterans. And that isn’t always available online — sometimes you have to go old school and go to good copywriting books! But there are thousands of books out there, how the hell do you pick the best […]
The one thing you need to know when marketing or selling anything online is the 5 stages of awareness: unaware, problem-aware, solution-aware, product-aware, and most aware. It’s one of the first things you learn in any marketing degree program, what every copywriter had tacked up on their wall at some point, and the thing that’ll […]
Email marketing for small businesses is a great form of content marketing that has an average ROI of up to $40 for every $1 spent. And with 4.48 billion email users worldwide, you have a big audience to work with (after niching down to your ideal client, of course). Email marketing is 100% owned by […]
First things first, there are no copywriting secrets to magnetic messaging: just good ‘ole strategy, research, and wordsmithery. But still, this can trip people up, especially when you don’t have a process in place to find the right nuggets of gold and know how to use them. That’s why I’ll share the 7 methods to […]
Postpartum support should be the norm for all parents, but it’s hard to find — especially as Black and brown parents. But with the right copywriter in Jasmine’s corner to help with her brand launch (a.k.a. me), the right postpartum support partner (a.k.a. Jasmine) can find them. Whether you’re a first-time mom, or you’re welcoming […]
“How to become a copywriter” is searched 2,900 times a month on average. That means you, reading this right now, are a part of that 2,900 who are interested in a highly lucrative job in one of the coolest industries in the world. You hear that? That’s me applauding you from my copy cave in […]
Everyone is trying to find a lucrative remote job, and ‘learn copywriting’ is the term on everybody’s tongue. And who can blame them? It’s a highly sought-after (and yet highly underrated) trade that brands and agencies around the world need. And if you’re really really really great, you can make a huge killing off of […]
Too long, don’t wanna read? Listen in 5 minutes instead ⬇️ If you’ve been on the hunt for a website copywriter, you’ll want to read this case study. If you like podcasts, you’re in for a treat. When you think “podcast”, you might think of a problematic man with a microphone. They certainly get a […]
