How to Get More Clients: 6 Figure Chick Case Study
Black and Brown women are undervalued, underpaid, and unsatisfied at work. From being passed over at your job to putting up with microagressions, 9-5 life isn’t always great for us professional baddies.
But the team at 6 Figure Chick Consulting are here to help by turning your transferable skills into a higher-paying, freedom-giving job you’ll actually enjoy.
The brand: 6 Figure Chick Consulting
They have a 583.3k following on Instagram, a success story portfolio of 350+ happy clients, and a dedicated founder really looking out for Black and Brown female professionals, and championing them to own their careers.
Problem was their website wasn’t converting enough, or doing enough selling for them. They couldn’t rely on TikTok forever, they were growing fast! That’s when they came to me.
Shaque’l, the founder of 6 Figure Chick, was clear with her rebrand goals:
- Sell and influence with copy that hits with the pain points and wins
- Reflect price points while still having my authentic Black girls are the mf cream of the crop energy
- Full website copy for 6 pages
Shaque’l invested in the Premium Website Copy package (later investing in 25-hour Copy Retainer and a 50-hour Copy Retainer. I know, GASSED.)
Here’s how we accomplished everything ⬇️
1) Sell and influence with copy that hits with the pain points and wins
We did extensive SEO, market and consumer research to figure out what problems her ideal client experiences, any mental blocks holding back, and the verbiage they use when talking about what they want.
We bridged the gap by sharing social proof that makes their solutions more credible. Using testimonial quotes as headlines, and numerical data like the number of clients they’ve helped get $350k average salary increases.
2) Reflect price points while still having my authentic Black girls are the mf cream of the crop energy
We had to prove her offers were worth the investment, so we pulled relevant truths from the consumer insights — what they’re going through, and asking them how much it’s worth to them to avoid it.
We used SEO keywords and common consumer searches to attract and engage, and leaned into cultural vernacular that would make their readers feel safe, seen, and heard.
3) Full website copy for 6 pages
Every page had a goal:
Home Page → Attract their ideal clients and get them interested to learn more
About Page → Get site visitors to understand the 6 Figure Chick mission, what makes them ICONIC, and how they can truly help people like them get what they want
Individual Product Pages (there were 3) → Promote and convert
Contact Page → Get people with questions or a guest speaking inquiry to reach out
A few pages have changed since working with them, but a lot of my work? Still up (makes a girl feel good, y’know?).
In closing
I love writing for Black women, especially ones with a powerful mission. I got to work with Shaque’l and the 6 Figure Chick team for 6 months, and we got SO MANY copy collateral finished.
You can view the full website here, along with my other work for their team on my portfolio page.
And if you’ve been planning a rebrand and want your website to convert people, rally them to your cause, and ooze authentic personality, reach out for website copywriting project!
(Then, delete “how to get more clients” from your search history 😉)
