How to Get Your Ideal Clients to Connect With Your Message
Let’s keep it 100: if your ideal clients aren’t sliding into your DMs or hitting that “buy now” button, your message probably isn’t hitting like you think it is. Learning how to connect with target audience isn’t just about posting consistently or having a pretty website – it’s about speaking their language and truly getting them. Let’s dive into why your message might be missing the mark and how to fix it.
Transform your brand voice with my research-backed development service>>>
Signs Your Message Isn’t Landing
- Your engagement is lower than you care to admit
- You’re attracting the wrong leads (hello, Budget Betties!)
- You keep getting the same questions over and over
- Your content feels like it’s falling into the void
The Research-Based Approach to Messaging
Want to know how to connect with your target audience effectively? It starts with research, hunny! HubSpot reports that businesses using customer research are 466% more successful at reaching their marketing goals. But I’m not talking about creeping on your competitors or copying what’s trending. I’m talking about:
Market Research
- Industry trends that actually matter
- Gaps your business can fill
- What’s missing in your space
Consumer Research
- Who your people really are
- What keeps them up at night
- What makes them hit “buy now”
Cultural Research
This is the big one, babes. Not only is cultural awareness good for customer loyalty, but it’s good for business money-wise, too. According to a McKinsey study, companies with diverse cultural perspectives in their marketing strategies were 35% more likely to have above-average financial returns. You’ve got to understand the culture you’re speaking to!
Voice of Customer: Your Secret Weapon
Want to connect with target audience authentically? Start listening to how they actually talk! Here’s where to find those golden nuggets:
- Discovery Calls
- Record them (with permission!)
- Note repeated phrases
- Track common concerns
- Social Listening
- The comments section is absolute gold
- Take note of what your people say in DM conversations
- Reddit threads (yes, really! They’re a goldmine)
- Reviews and Testimonials
- The good, the bad, the ugly — it’s all helpful VOC insight
- Success stories — if you’re strategic about it, you can even pull headlines directly from these!
- Even the haters (they have points sometimes!)
Voice of customer examples
Making it Culturally Relevant
Take it from someone who specializes in helping women and BIPOC-led businesses – you’ve got to keep it culturally relevant if you want to connect with target audience members authentically.
Look at my client Day to Day Assist. Before working with me, they were stuck in the trap of writing like how they were taught in school, which felt boring and unaligned to how they actually sound. When I developed their brand voice, we made sure it spoke directly to their audience and sounded how they actually talk IRL. The result?
“My copy feels 100% aligned with who I am. I feel relieved & confident about how I show up in the world. I also feel better prepared to hire a content writer in the future because they have a brand voice guide to follow”
Check out the Day to Day Assist case study>>>
The Fix: Research-Backed Brand Voice
Ready to transform your message from meh to magnetic? Here’s what you need:
- Solid Research Foundation
- Know your audience inside out
- Understand their culture
- Speak their language
- Clear Voice Guidelines
- Personality traits that pop
- Communication style that connects
- Language that resonates
- Consistent Implementation
- Platform-specific guidelines
- Team alignment
- Regular updates
Ready to Get Your Message Right?
If you’re looking at this thinking “but I don’t have time for all this research!”, I gotchu! My Brand Voice & Messaging Development service ($3,600) includes:
- Market research
- Consumer research
- Competitor research
- SEO research
- Brand voice development
- A PDF brand voice guide with all the fixings
Learn more about my Brand Voice & Messaging Development service >>>
Remember, connecting with your target audience isn’t about being perfect — it’s about being authentic and intentional. Ready to transform your message from corporate robot to conversion machine?
