VIP Day vs. Extended Copywriting Projects: Which Is Right for Your Business?

Picture this: You’ve got a killer new offer ready to launch, your audience is primed and waiting, and there’s serious money on the table. But your website copy? Still sitting in “draft mode” three weeks after you hired that copywriter. Meanwhile, your competitors are launching left and right, and you’re watching potential clients slip through your fingers while you wait for words on a page.

Sound familiar? If you’re nodding your head right now, you’re not alone.

One of the biggest frustrations I hear from small business owners is the agony of waiting for copy when opportunities are knocking. You know your message needs to be on point, but the traditional copywriting timeline doesn’t always align with the fast-paced world of online business.

Here’s the thing: there are actually two main ways copywriters work, and understanding the difference could save you weeks of waiting (and potentially thousands in missed opportunities).

On one side, you’ve got VIP Days — intensive, get-it-done-in-24-hours power sessions where you wake up the next morning with finished copy ready to launch.

On the other side, there are Extended Copywriting Projects — the traditional multi-week approach with research phases, draft rounds, and collaborative refinement.

Both have their place, but choosing the wrong one for your situation? That’s where businesses get stuck in copy limbo, watching their launch dates slip further and further away.

In this post, I’m breaking down everything you need to know about both options so you can make the right call for your business, your timeline, and your sanity. Because let’s be real — your copy should work FOR your business goals, not against them.

Ready to figure out which route will get you the results you need, when you need them? Let’s dive in!

What Are VIP Days?

When you book a VIP Day for your copywriting, you get an intensive, single-day copywriting session. Your copywriter will give you a dedicated 8-hour workday that’s entirely focused on you to write whatever you desire:

• Website copy
• Landing pages
• A long-form sales page
• Content like social copy, emails, video scripts, and blog posts
• …and more!

A lot of small business owners will love that you can wake up the next day with finished copy that you can implement right away, and start converting sooner!

What Are Extended Copywriting Projects?

On the flip side, extended copywriting projects usually go on for a 2-6 weeks, depending on the scope of work. It comes with a lot of research, multiple copy drafts and revisions, and refinements to get the copy to a perfect place.

It’s a lot more collaborative, and gives you more time to perfect the copy.

VIP Days: The Pros

• Speed: Your copy is ready in 24 hours instead of weeks
• Intensity: Your have your copywriter’s complete focus and attention for the day
• Immediate results: You can launch faster, and capitalize on opportunities sooner
• Less back-and-forth: Usually with 1-2 check-ins throughout the day, it streamlines communication
• Perfect for urgent needs: Like last-minute launches and time-sensitive campaigns

VIP Days: The Cons

• Limited scope: VIP Days aren’t suitable for complex, multi-page websites, or launches that needs a lot of copy assets
• Less collaboration: Since there are only at maximum a couple check-ins during the day, there are fewer opportunities to give your feedback and even less chances to refine the copy
• Preparation required: You have to be prepared to give your copywriter all the materials and info they’ll need to write copy in your voice, for your target audience, to make conversion easier
• One shot to get it right: Since you only have 8 hours, there’s less room for major pivots. So you need to make sure you choose the right copywriter, are super clear on your message, and won’t make any major changes to the offer that’ll affect the copy

Extended Projects: The Pros

• Thorough research: Because extended projects are a multi-week thing, you have more time to understand your audience and market
• Collaborative process: There are multiple rounds of feedback and refinement in extended projects, so you can work with your copywriter to make the copy the best it can be
• Comprehensive scope: More time gives you copywriter more space to handle complex, multi-faceted projects
• Strategic development: You might not know the best way to communicate about your offer—but an extended project gives your copywriter time to develop the messaging strategy
• Payment flexibility: Extended projects are often structured with payment plans, so the investment is easier to manage

Extended Projects: The Cons

• Longer timeline: It’ll be 2-6 weeks before you see the final results of your copy, even with updates on how it’s going, and you might not want to wait that long
• Potential for delays: Revisions and feedback can extend timelines, try as you might to skip this part
• More coordination: Extended projects require ongoing communication and check-ins, so you’ll have to be accessible to your copywriter as much as possible
• Opportunity cost: You could miss out on launches while waiting for your copy
• Project creep: You might realize you actually need more copy than you first briefed your copywriter to craft, so scope can expand, leading to longer timelines

Which Option Is Right for You?

Choose VIP Days If:

• You need copy ASAP for a time-sensitive opportunity
• You have a clear, defined scope (single sales page, email sequence, etc.)
• You’re organized and can give your copywriter all the necessary materials upfront
• You prefer to rip the band-aid off and get it done quickly

Choose Extended Projects If:

• You’re working on a complex, multi-page website
• You want extensive collaboration and multiple revision rounds
• You’re developing a new brand voice or messaging strategy
• You prefer a more gradual timeline and payment structure
• You need time to gather all your materials and info, and think through your messaging

Hybrid Approach: When to Use Both

If you’ve found a copywriter that’s like your ride or die, you don’t have to choose one or the other with them! You can hire them for VIP Days for urgent, single-focus projects. And save extended projects for comprehensive brand overhauls, full-scale launches, or a rebrand.

Many of my clients, who booked extended projects, appreciate being able to book me for quick copy because I’m already familiar with their brand voice and offers, so I can just jump right in! We don’t have to worry much about time, are used to communicating efficiently, and can quickly make revisions when needed!

How to Make the Decision

When deciding between a VIP Day and an extended project, you want to ask yourself:

• What’s your timeline and urgency level?
• How complex is your project scope?
• What’s your budget and payment preference?
• How much collaboration do you want in the process?
• How prepared are you with materials and information?

This will help you make the best choice!

Wrapping It Up

Now that you know the differences between VIP Days and Extended Projects, you can:

• Prepare everything for your copywriter with my Website Copy Prep Workbook (also good for preparing everything for other copy projects)
• Book your VIP Day with me! It’s only $1,000 (for a limited time) and like all the best guilty pleasures in life, I’m sure that after the day is up, you’ll come back for more
• If you think an extended project is more your speed, inquire for my premium copywriting packages >>>