Easy-to-Customize Copywriting Templates for Solopreneurs & Small Business Owners
If you walked out of the house wearing 47 hats, you’d look ridiculous. And yet, here you are, wearing all the hats in your business—and while you’re impressive, it isn’t a good look, babes. It’s time to take one of those hats off, and pass it off to me. In this post, I’m going to share easy-to-customize copywriting templates you can use for your website and offer promotion ⬇️.
Copywriting Templates For Your Website
I’m here with 40 CC’s of copy help to cure the blank screen paralysis you’ve been suffering through trying to write your website copy. Starting with…
The Hero Section
The most important part of any web page—Home, About, Shop, Services, etc.—is the hero section, which is the top of the web page. It needs to capture your site visitor’s attention immediately and keep it, so you need to communicate your core message and value proposition. So you’ll need:
- An H1 headline
- Body Copy
- A CTA
- Imagery
- OPTIONAL: Eyebrow copy
Here are a few copywriting templates to help you do that:
- [Beneficial descriptor] + [Thing you do using an SEO keyword] for [target audience]
- Example #1: Strategic, beautiful, and custom brand & web design for female founders
- Example #2: Podcast production, resources, and community made for women, LGBTQ+, and women of color
- Example #3: Strategic & easy-to-customize copywriting templates for small business owners and copywriters
- [Thing you’re selling] + [the benefit it’ll help them achieve]
- Example #1: Custom website development and design on Squarespace that makes you and Google happy, and attracts more of your ideal clients
- Example #2: Transformative career resources, expert guidance, and support to get more money, freedom, and joy from your job
- Your go-to [type of business] helping you [what you do + how you do it differently]
- Example #1: Your go-to team of career strategists helping Black & Brown women turn their transferrable skills into a better-paying career
- Example #2: Your go-to operations agency helping CEOs and small business who love to work grow better and have fun while doing it
About You Bio
Your about page is equally about you as it is about your reader. So even though you’re talking about yourself, think about how it benefits your target audience more than anything.
Think:
- How does your past history support the work you do today?
- Highlight your skills and experience
- What will actually matter to your reader, and what can you leave out of your bio?
- Use simple, non-jargony language
- Keep it short and sweet
- Be real, not plastic
Here’s a copywriting template to help you do that:
Hi! I’m [Name] — [Title], [Title], and [Unique Title]. Ever since [time in your life], I’ve always [what you’ve had a knack for]. That [list out skills] drives my work today — helping [target audience] [achieve goal]
- Example #1: I’m Jess: Financial Educator, Ts &Cs Queen, and The Better Version of Travel TikTok. As the youngest financial advisor at my bank at the time, I know how to read the fine print and find all the loopholes. Building a points-maximizing strategy to help me and my clients save money on flights for the past 10 years. And I’m here to do that for you, so you and your new wedded partner can enjoy an unforgettable experience in the sky for the most important trip of your new life together.
- Example #2: Hi, I’m Cassandra: Website Designer & Founder of Desro Digital. I’ve been in your shoes — trying to make a living while making a difference. We all have our God-given gifts, and I’ve made it my mission to empower you to get the most out of your skills. How? Using my business acumen, creative strategy skills, and intuitive design knowledge to create beautiful, high-converting websites for purpose-driven founders like you. So that making a living and making a difference becomes one and the same for you.
Product/Service Description
Whether you’re selling a service, digital or physical product, a membership or course, your offer description needs to tell people exactly what they’re getting with details and features, and convince the reader what makes the offer special and why it’s worth buying.
You want to:
👩❤️💋👩 Speak to your ideal audience
🔦 Highlight benefits as much as the features
📊 Use facts as much as sensory language
🏆 Leverage social proof
👀 Make it easy to scan
Here’s a copywriting template for your product/service description:
No more [dealing with problem]. This [type of offer] for [target audience] helps to [what it does] with [how it does it; e.g. the ingredients, the science, the process, etc.]. [amount of people] customers love [name of product], calling it [insert 2-3 one-liners from reviews]. With [feature/benefit], [feature/benefit], and [feature/benefit], [name of product] is designed to [help you achieve goal].
- Example #1: No more blank page paralysis. This guided customizable template walks you through how to prepare and write the four essential pages for a small business website like a pro: Home, About, Services, and Contact. Whether you’re a new business owner, an aspiring copywriter, or an entrepreneur who loves to DIY, the guided prompts and walkthrough videos make it easy to customize the templates. With sales psychology and storytelling at the core, this template is designed to pull the iconic, high-selling words out of your brain that you’ve been struggling to find. Helping you establish that “it” factor, and sell on autopilot.
- Example #2: No more collaging your online presence bit by bit, or hiring freelancers who don’t work cohesively. This custom brand & web design service delivers a complete online ecosystem for new and scaling businesses—including a comprehensive visual identity, website design, website copywriting, website development, and one month of post-launch marketing. 30+ businesses have booked this service, and the general consensus? 5/5 stars ⭐️⭐️⭐️⭐️⭐️. With 15+ years of collective experience and award-winning work, our team will bring strategic insight, creative innovation, and luxury service to the table.
Copywriting Templates For Your Content
Whether you’re posting on social media, writing a blog post, or sending a weekly newsletter email, there’s going to be a few common themes for your content.
Brand Awareness
This introduces your brand to a new audience and tells them what they need to know! Who you are, what you do, who you do it for, and why they should care. That could be your skills and experience, where you’re located, or your unique approach!
Here are a few copywriting templates to help you do that:
- We’re [brand name]: a [type of company] that [what you do] for [who you do it for]
- Example #1: We’re Desro Digital, and we create digital platforms for purpose-driven, heart-led brands to amplify your mission.
- Example #2: Seventh House Marketing is a Chicago-based digital marketing agency. Our founder, Christy, brings a unique industry perspective, having experience on both the brand and influencer sides of marketing. This positions us to understand what brands need, what content creators can deliver, and how an agency can strategically orchestrate it all. (Seventh House Marketing)
- Meet your [type of company] specializing in [your specialties]
- Example: Meet your new go-to Chicago marketing agency specializing in content, social, email, influencers, and consulting (Seventh House Marketing)
- Allow me to introduce myself—my name is [your name], and I just [shocking thing you did] to [build your brand] that will [big milestone/achievement]. Welcome to [brand name]. It’s basically like [everyday comparison]. Meaning that we [what you do]. But let’s go back to the beginning… [existing problem in the world you’re trying to solve]. So when I [where you were at the beginning of your hero’s journey], my only options were [examples of inferior solutions your reader is using now]. So, I’ve spent the last [amount of time] creating [brand/offer]. [brand/offer] lets you [achieve goal]. You can even [achieve amazing goal]. But this doesn’t just [alleviate problem]—it helps you [alleviate big problem and achieve goal simultaneously]. No more [problem], just [dream desire]. So no, [brand/offer] isn’t just another [type of company/offer]—it’s a [lifestyle win]. So even though I’m a [describe yourself], I believe [brand/offer] is a [gamechanger]. So [CTA].
Example:
Offer Promo
- There’s nothing worse than [problem]. Let us handle [action]. We’ve done [action] for [amount and/or group of people] and have helped them [achieve win], [achieve win], and [achieve win]. Book/buy/join [name of bio] at [url].
- Example: There’s nothing worse than trying to take social media content on top of making sure your event is running smoothly and having a good time. Let us handle the heavy lifting for your next corporate event, birthday, wedding, and more (Seventh House Marketing)
- Meet [offer name]: your new [identifier]. This [type of product] [what it does + how] to [achieve goal]
- Example: Meet Slather Exfoliating + Smoothing Bar: your new body care staple. Put harsh, abrasive scrubs on the bench. Our natural and biodegradable microbeads and chemical exfoliants work together like the ultimate dream team to gently smooth skin. (Topicals)
- Couldn’t find [gamechanging offer], so we did it ourselves!
- Example #1: Couldn’t find any good resources for the marketing and social media girlies soooo we did it ourselves (Seventh House Marketing)
Example #2:
- Have you had to [deal with problem]? If this is you: [insert relevant examples], then [offer] is perfect for you! It was designed to [achieve dream]. No more [problem]—only [solution made easy].
- Example: Do you cringe when people ask for your website link? Then my Website Copywriting Guide & Template is perfect for you! I designed it to make writing your own website copy easy, understandable and, dare I say, fun! No more blank page paralysis—your website will be live before you know it!
Education
- How to [do thing] with [easy hack]
- Example: How to shoot texture like a pro using just an iPhone
- [topic] with [easy hack]—because [topic] doesn’t have to be [hard/bad]
- Example: LOW-effort content ideas with HIGH-impact potential 🧚🏼♀️📌 because low effort content does not mean it has to be low quality or lack originality!
- The BTS of [topic]. Steps: [list out steps]
- Example: The BTS of building a digital product.
How to Make These Copywriting Templates You-Coded
Templates are meant to be your starting point, not your finish line. The magic happens when you take these frameworks and infuse them with your unique personality, expertise, and way of connecting with your audience. So let’s turn those copywriting templates into copy that’s you-coded.
Inject Your Personality Into Every Template
Your personality is your “it” factor—you can stand out by letting your real voice shine through.
If you’re naturally conversational and casual:
- Replace formal phrases like “We are pleased to announce” with “Here’s what’s exciting…”
- Use contractions anywhere you can (don’t, won’t, can’t, here’s)
- Add brackets around side thoughts (you know, like this, as if you’re in Fleabag, speaking directly to camera) that feel like you’re talking directly to them
- Use phrases you actually say in real life
If you’re more professional but warm:
- Use “you” language instead of “clients” or “customers”
- Replace jargon with everyday words
- Add personal insights: “In my 10 years of experience, I’ve noticed…”
More of a direct, no-nonsense type? Then:
- Cut the fluff words like “really,” “very,” “quite,” and “just”
- Lead with facts and results
- Use shorter sentences that pack a punch
- Replace wishy-washy language (“might help”) with confident statements (“will transform”)
If you’re quirky and creative:
- Use unexpected metaphors that relate to your industry (just check my IG captions, I do this ALL the time)
- Use pop culture references your audience will get
- Play with formatting (em dashes, ellipses, italics for emphasis—and no, em-dashes are NOT a sign you’re using AI)
- Don’t be afraid of sentence fragments. They work.
Consider the Culture
If your audience spans different countries, cultures, or social groups, adjusting your language can make your templates feel more inclusive and relevant:
American English vs. British English:
- “Customize” vs. “Customise”
- “Realize” vs. “Realise”
- “Mom” vs. “Mum”
- “Vacation” vs. “Holiday”
Cultural References:
- Avoid idioms that don’t translate—”hitting a home run” means nothing to non-baseball cultures
- Be mindful of seasonal references— Thanksgiving in Canada vs. the U.S.
- Consider different business cultures (some prefer more formal language, others want directness)
Universal Language Tips:
- Use simple, clear language over complex phrases
- Don’t make cultural assumptions about family structures, holidays, or lifestyle
- Have diverse examples in your brand graphics, target audience examples, and testimonials
- Test your copy with people from different backgrounds
A/B Test Your Customized Templates
Once you’ve customized your copywriting templates, the real learning begins. Here’s how to test what resonates with your specific audience:
- Take your email template and test 2-3 different subject lines and openings
- Test different levels of personality in your hero sectio headlines
- Test your CTAs—from generic to the personality-rich
What to Track:
- Open rates (for subject lines)
- Click-through rates (for CTAs and links)
- Time on page (engagement with your personality)
- Conversion rates (the ultimate test)
- Unsubscribe rates
Quick Personality Injection Checklist
Before you publish any customized template, run through this checklist:
Does this sound like something I’d say in a conversation? If not, keep tweaking.
Have I used at least 2-3 words or phrases that are me-coded? Your signature phrases, fave analogies, or industry insights.
Am I speaking directly to my ideal client? Use their language, reference their specific situation.
Does my personality come through without overwhelming the message? You want to be memorable, not distracting.
Would someone who knows me recognize this as my writing? If a friend read this without seeing your name, would they know it was you?
Am I being authentic or performative? There’s a difference between sharing your personality and putting on a show.
The goal isn’t to reinvent the wheel with every piece of copy you write. It’s to take these proven templates and make them unmistakably yours.
The best template in the world won’t convert if it doesn’t feel authentic to who you are and how you serve your clients. Start with the structure, then make it yours.
Wrapping It Up
I hope you find it easy to customize these copywriting templates, friend! But I’m always here to help in case you need some more support:
- Pick my brain on your copy, content, or offer by booking a free 20-minute session
- Want a professional’s eye on your DIY copy? Book a 90-minute intensive, and I’ll audit your copy with expertise, fresh eyes, and creative ideas!
- Get an entire day of intensive copywriting by booking an 8-hour VIP Day. We can accomplish your website copy, email marketing, social content, a brand voice guide—the choice is yours!
